In his school days, the Badger was in the school field athletics team because he was good at javelin, long jump, and – rather surprisingly for someone of average height – the high jump. It was, according to the team coach, the Badger’s natural technique rather than any specific physicality that underpinned why he was good at these events. The coach, a resolute athlete who demanded the same dedication from others, had two favourite phrases to encourage team members to train hard and do better. The first was ‘technique is the difference between reliable success and reliable failure’. The second, used especially for the high jumpers, was ‘you don’t jump high unless you set the bar high’. Little did the schoolboy Badger know that he would regularly hear leaders and managers utter this one throughout his working life!
The Badger’s often heard executives say ‘you don’t jump high unless you set the bar high’ when setting an expected, imperative outcome that is challenging, and when trying to persuade their audience that the challenge is tough, but the outcome is within reach. These last few words, however, are crucial because if an audience don’t sense that the outcome is within reach then they will nod sagely, consider argument futile, and only work half-heartedly towards the objective. If that happens then the road ahead will almost certainly be full of disappointment, blame, low morale, problems, and financial under-performance.
For many leaders and senior staff in sizeable organisations, attending an annual gathering at which executives set out the key priorities and targets for the coming year is routine. The Badger’s attended many such events over the years, and whilst fundamentally there’s nothing wrong in using ‘you don’t jump high unless you set the bar high’ to set ambitious targets, two observations crystallise from the experience. The first is that if the audience sense the challenging target is reachable then they will embrace it, fully align their support and activities, and executives will hold onto their jobs. The second is that if the audience feels the bar has been set so high that you need binoculars to see it, then they will pay lip-service to the challenge, gossip about the credibility of executives, worry about the enterprise’s viability, and speculate about whose heads will roll when outcomes are not met.
The point is simply this. If you are the leader in a company, project, programme, or service, then don’t lose touch with reality or your people. If you set the bar way too high, then you will have an unhappy workforce, people will leave, output and quality will decline, financial forecasts will not be met, and your credibility as a leader will be damaged. The best leaders stay grounded in reality, make good judgements that balance competing soft and hard priorities, set the bar within reach, and communicate honestly and inspiringly. Those that don’t ultimately suffer the consequences.