Over the years, the Badger’s been involved in company acquisitions, and he’s also been on the receiving end when his employer was itself acquired by another company. Experiencing both sides of the equation has been valuable and educational. Acquisitions normally follow standard processes. When the transaction is finally agreed and completed, the subsequent integration activities also follow fairly standard processes. This week the Badger was asked about his view on ‘digital slop’, and – oddly – this triggered a memory from way back in 1997 when the Badger attended a post-acquisition leaders conference following the purchase of a Dublin-based company in the telecommunications software market. This company had products in the short messaging services (SMS) sector, and the conference took place in a rural hotel in the Irish countryside some distance from the city.
Why did ‘digital slop’ trigger this particular memory? Probably because a memorable element of the conference was a presentation by a leader from the acquired company on their vision of the future for mobile phones and telecommunication software products. They described a vision of the future in which everyone had an internet-connected mobile phone which enticed them to enter a shop every time they walked past one in a shopping mall or on the High Street! It was an interesting presentation which occurred during the year of Amazon’s IPO, before Facebook existed, and shortly before Google was founded. Most conference attendees could see its technological feasibility, but most questioned why people would want to be bombarded with ‘marketing and adverts’ as they walked through a mall or along a High Street. Most, including the Badger, thought members of the public would say ‘I don’t need this, I don’t want this, and I don’t trust this’.
It was these 1997 words that underpinned the Badger’s answer about today’s ‘digital slop’, a phrase that’s emerged in recent years to describe the huge growing volume of dubious online content produced using AI tools. Digital technology has changed the world since 1997, AI continues to change it under our feet, and AI-enabled ‘digital slop’ does little for humanity except add to the mass digital exploitation of people. People have come to learn with social media over the years that dubious content, online misinformation, and addictive scrolling are not bugs but features of the system, and that they are becoming ever-more slaves to algorithms that don’t have their best interests at heart. Countering this requires an iron will and some disciplined personal behaviour. In relation to AI produced ‘digital slop’, perhaps ‘I don’t need this, I don’t want this, I don’t trust this, and I don’t consume this’ is a better mantra for today than the 1997 words. AI is a powerful technology that cannot be ignored, but the general public probably need more attitude and behavioural alignment with these words if humanity is to resist its mounting digital slavery…
