The biggest challenge of 2024 and beyond…

This year, 2024, will bring many challenges of one kind or another. Every new year, of course, contains challenges, some which already feature in our awareness, and some which don’t because they tend to emerge from leftfield in due course. The online world, the traditional press, and broadcast media provide plenty of opinion on forthcoming challenges at this time of year, but they tend to highlight things that are already the larger blips on our awareness radar. To start the year off, therefore, the Badger set himself a personal challenge, namely, to decide on the world’s biggest challenge for 2024 and beyond, one that deserves to be a much bigger blip on everyone’s  radar.

The following reality provided the backdrop for the Badger’s deliberations:

  • Life today is dominated by digital technology, global connectivity, the internet, automation, and an addiction to smartphones whose applications provide immediacy of information, anytime, anyplace, for ~75% of the world’s population.
  • Digital evolution continues apace, AI is advancing rapidly and cannot be ignored, international conflict is on the rise, politics is increasingly polarised, and the world order is under considerable strain.
  • Unforeseen natural, humanitarian, financial, and economic crises, are an inevitability.

A front runner for the biggest challenge of 2024 and beyond emerged quickly in the Badger’s thoughts, ostensibly because it had already been bubbling in his mind for months. He quickly concluded that this front runner was indeed the world’s biggest challenge. So, what is it? Put simply, it’s to stem the rise of distrust.

Trust is a fundamental component of cooperation, relationships of all kinds, business, service, and interactions between social groups and different cultures. Society is on a slippery slope to failure without it. Unfortunately, research over the last decade or so shows that our levels of distrust have been progressively rising. Distrust in politicians, governments, corporates, and their leaders continues to rise. Similarly, distrust of the internet and social media continues to grow as we all become more aware of data breaches, fake and weaponised news, misinformation, disinformation, online safety, security and privacy issues, swindles, and cyber-crime. AI seems unlikely to change the trend. The Badger thus feels that stemming the rise of distrust  warrants being the world’s greatest challenge if we want a better society for our children and grandchildren.

Addressing this challenge is not easy, but change starts when lots of people make small adjustments to their behaviour. This year the Badger has resolved to stem his rising distrust of  ‘pushed’ online content that has become the norm in our 24×7 online world. He’s breaking the mould, taking back control, and engaging with it differently and more selectively in 2024. New Year resolutions, of course, have a habit of falling by the wayside. It’s early days, but so far so good…

What development has had the most detrimental impact on society in the last 20 years?

The Badger was asked the question ‘What development has had the most detrimental impact on society in the last 20 years?’ during a conversation with a youngster who’s just started the final year of their university degree course. The conversation was centred on the Badger’s experience in the IT industry and was primarily focused on helping the youngster not only look  beyond completing their degree, but also decide whether to stay at university for a higher degree or move into industry to bolster their immediate income. As the Badger described some of the dynamic technological changes encountered throughout his own career, the youngster paused for a moment, pursed their lips, frowned, and then unexpectedly asked this question.

The Badger was taken aback. After what seemed like a prolonged and embarrassing silence, but was really just a few seconds, the Badger took the easy option and answered with a bland ‘I don’t know. Different generations will probably have different views.’ The youngster smiled and chided him for being cleverly uncontentious! They then answered  their own question, and their answer took the Badger completely by surprise. Why? Because he did not expect what he heard from a Generation Z person who is completely digital-native with no experience of life without the internet, personal computers, social media, or mobile phones.

‘Social media is the development that has had the most detrimental impact’, they proclaimed. They contended that social media has developed such that its content is the  embodiment of 7 R’s – rage, rumour, rackets, rubbish, robbers, retail, and revenue – which is growing to be ever more corrosive to the fabric of society. They voiced their distrust of the likes of Facebook, Instagram, TikTok, and X (formerly Twitter), and expressed  concern that users of such platforms are naïve about their impact on personal privacy and social stability. Their final assertion was that social media has had the most detrimental impact on the world in the last 20 years because it has undermined law and order, respect for others, encroached on privacy, and enabled the immediacy of widespread fraud and misinformation. The Badger, who was a little surprised at hearing this from a digital native of Generation Z, quickly refocused the conversation on the youngster’s post-graduate aspirations!

Whether you share the youngster’s view or not, history suggests that some developments which change society are lauded during their time, but ultimately prove to be devastating in the long run. For example, fossil-fuels revolutionised life in the 20th Century, but they have had a damaging impact on the sustainability of life on our planet and are now shunned. The Badger’s undecided whether social media, a once exciting early 21st Century development, falls into this category, but if you want some fun at a multi-generational gathering of friends or family then ask the youngster’s question. The result is almost guaranteed not to be what you expect…

Should ‘information’ be thought of as a poison?

A couple of weeks ago, BBC News unveiled BBC Verify, a new brand to counter disinformation and reinforce audience trust by showing how its journalists check the veracity of what’s reported. Inevitably, Verify has been frequently featured in the broadcaster’s radio and television news programmes since the announcement. Surveys (like the one here, for example) show there’s been a significant drop in trust in the UK news media over the last five years. With BBC News having suffered one of the biggest drops, it’ll be interesting to see if Verify helps to stem their downward trend.

The advent of BBC Verify, plus recent social media and online clamour surrounding a number of human tragedies, triggered childhood memories of the Badger’s father reading his newspaper at the breakfast table. He would regularly say ‘Don’t believe everything you read in newspapers, lad. Most of the information is just poison’. In today’s world we access and consume news and information in a very different way, primarily via our televisions and internet enabled laptops, tablets, and smartphones on a 24 by 7 basis. This fatherly advice, however, seems even more relevant than ever today. These days, being sceptical about the content  you consume and wondering if it contains something poisonous likely to harm you, is definitely no bad thing.

In biochemistry, a poison is a natural or synthetic substance that causes damage to living tissue and has a harmful or fatal effect on our body. The act of poisoning involves a cause (the poison), a subject (the entity being poisoned), an effect (symptoms), and a consequence (debilitation or death). Awareness that things like insect and snake bites, drugs, dodgy food, pesticides, radiation, and biological/chemical agents can poison us is good, but our awareness that ‘information’ can poison our minds and change behaviour is still too low, especially in youngsters whose lives are dominated by social media and the virtual world. It’s no surprise that evidence for harm to young people’s mental health through their use of social media continues to grow.

The Badger’s found himself wondering if there’s merit in thinking of ‘information’ as a poison giving the synergy with the act of poisoning noted above. Just like a medical drug, ‘information’ consumed in an appropriate context from a trusted source can do much good. But also like a drug, ‘information’ in high quantity glibly absorbed and accepted from anywhere can cause an individual great harm. Categorizing ‘information’ as a poison might, perhaps, simplify and embed greater understanding of its potential impact on wellbeing, especially in youngsters.

The Badger tested this musing with his teenage nephew, only to be told that age had clearly affected his mental faculties! If that’s true, then it’s down to the ‘information poison’ he’s consumed over the years and the fact that there’s no real antidote in sight…

Describe the dynamics of today’s digital world in one word…

Would you find it easy or hard to describe the dynamics of our modern digital world in one word? Would one word immediately come to mind, or would you need time to think before deciding? Rather than decide yourself, would you prefer to converge on a word via a group discussion? What would your word be? An ex senior civil servant, in their eighties with a razor-sharp mind, asked these questions in a recent conversation. The Badger took the easy option, answered ‘don’t know’, and we moved on to other things. The questions, however, have bugged the Badger ever since, and so as Storm Eunice buffeted the windows, he settled in his study listening to a playlist of favourite music to decide his answers.

The answer for the first question was ‘it’s hard’. In fact, it took much longer than expected to decide on one word to answer the last question. The answers to the second and third questions came quick and were straightforward. They were, respectively, time to think rather than spontaneity, and deciding for himself rather than potentially succumbing to  groupthink’. The word the Badger ultimately converged on as the answer to the last question was ‘Creep’.

The word has enormous breadth. In materials technology, ‘creep’ is the movement and permanent deformation of a solid under persistent load ultimately leading to failure. Glaciers and lead on church roofs are simple illustrations of the phenomenon. ‘Scope creep’, when requirements drift away from agreed baselines due to client pressure and poor controls, is well-known to those running businesses, projects, programmes, or service delivery. This kind of ‘creep’ often leads to financial problems, commercial disputes, and serious delays. And then, of course, ‘creep’ is sometimes used to describe people who are unpleasant, untrustworthy, insincere, or are just plain odd in their habits, interests, and behaviours.

Creep’ seems a more realistic descriptor for the dynamics of our modern digital world than the word ‘change’. For example, our insatiable demand for resources and fossil fuels is producing creep deformation of aspects of our planet to the point of crisis and questions about our sustainability on it. Additionally, digital innovation and fast technological advancement represents a persistent stress on businesses, governments, and the public producing the erosive creep of personal privacy to the point where societal rupture is a risk. Similarly, the need for social media platforms to keep people engaged and active is causing the creep of fact, news, and sensible debate into just disinformation, misinformation, abuse, and entertainment fuelling growing distrust and antipathy. ‘Creep’, of course, can still be used to describe some people, and it seems particularly apt today for politicians and so-called elites!

Oh, and ‘Creep’, by the way, is a great song by Radiohead! What would your one word to describe the dynamics of today’s world be?

Never take media content at face value…

The media industry is a powerful force in today’s world, ‘news’ is never quite what it seems, and youngsters should have better awareness of how it works by dipping into the BBC’s Bitesize on Media Studies, a free online resource that helps children in secondary education study for a GCSE in the subject. A key point this resource makes is that ‘organisations in the media industry produce content with the aim of making money from our consumption’.  It also makes the point that media producers are always seeking to grab our attention and to influence the way we think, our opinions, and the way we live our lives. Content, which we now tend to consume individually using computers, tablets, and smartphones, includes news which often triggers instantaneous, ill-considered, social media outcries.   

There’s always been a love-hate relationship between the media and businesses, governments, and politicians.  This latter group use the media when it suits them, and the media often challenges this group when it’s commercially attractive to do so. During his career, the Badger had some training and subsequent experience interfacing with the media, and he learned that there’s always a hunt for an angle and a story in every interaction.  The Badger often giggles when consuming today’s news because it’s easy to see what he was taught in media training played out by others. 

ITV’s  recent report about Amazon destroying unsold stock in one of its UK warehouses and sending things to landfill generated a giggle.  Their report was quickly repeated in, for example, the USA and Australia.  The Badger’s giggle was because Amazon’s response to ITV’s report, which rather predictably involved undercover filming and an ex-Amazon employee, was robust and played with a straight bat. It’s doing nothing illegal.  Its policy and priority is to resell, donate, recycle, or send items to energy recovery, and it says it’s untrue that unused stock is sent to landfill. Who do you believe? ITV, after all, is a commercial organisation with commercial motives, and the instant global spread of their story is likely to have generated income.

The Badger found himself wondering whether ITV – just another commercial organisation seeking profits for shareholders – is a valid scrutineer. He then giggled at the thought of the situation being reversed with Amazon doing undercover filming and investigations within ITV.  It would be fun to see not only social media predictably explode with ill-considered outrage, but also Amazon use the result to produce content distributable to consumers through its own services.  More seriously, however, given the pervasiveness of the media in every facet of life in our digital world, perhaps it’s time to make how the media industry really works a mandatory part of the educational curriculum. Our youngsters might then learn never to take the media content they consume at face value.  

S.E.P – Somebody Else’s Problem

With baby grandson asleep in his arms, the Badger sat watching the TV news and skimming his smartphone in sanguine mood. As usual, the news seemed dominated by speculation and opinion, but that is just the way it is these days. Like every parent and grandparent that holds a baby in their arms, the Badger wondered about the world that the little one will experience as they grow up.  Hopefully, it will be a better than today, but it is getting more difficult to be optimistic when misinformation, distortion, and polarization is rife and rising.       

As the Badger watched the TV, a reporter asked an ex-soldier if they had been bullied or encountered prejudice during their service. The ex-soldier paused, smiled, and said ‘No. My unit was about teamwork, camaraderie, and getting the job done. Everything else was S.E.P’.  On the mention of S.E.P – somebody else’s problem – ancient memories being an observer with some young soldiers in the back of an air defence vehicle came flooding back.  Their regiment had been deployed on an airfield to help contractors on a major systems programme understand how things worked. Talking to the soldiers – none out of their teens – proved highly informative and watching the whole set up function as the airfield was buzzed by a fast, low flying, Harrier jet was awesome!

The young soldiers knew exactly what system improvements they wanted so that, as one put it, ‘we can shoot down more enemy planes than friendlies and still stay alive’.   When asked if they worried about downing a friendly aircraft, they said that their job in a conflict was to fire on command, avoid being wiped out by the enemy, and quickly redeploy elsewhere ready to fire again. In that context, the ramifications of downing friendly aircraft were S.E.P – somebody else’s problem – not theirs!  There was a tabloid newspaper with a front-page highlighting defence cuts in the vehicle. When asked about cuts, the soldiers were ambivalent. They said the paper was a) a source of entertainment rather than news, and b) for use as emergency toilet paper!  As the baby slept peacefully in his arms, the Badger chuckled at the thought that this may still be the case for frontline soldiers in today’s digital world!

The Badger wistfully concluded that the foibles and problems of our modern online world are validly S.E.P for the baby grandson in his arms. For the rest of us, however, they are not S.E.P because unless the information we see, hear, and absorb becomes more trustworthy, we are headed for the kind of unruly future our children and grandchildren do not deserve.  So, there you have it; you never know where your thoughts will take you unless you cuddle a baby while watching TV and using your smartphone!

Promises of certainty…

One funny moment  in the Badger’s career – and, believe me, there were many – occurred in a highly confrontational business meeting. The prime contractor, a multi-national engineering project management organisation, had summoned senior executives from their supplier to explain the continual delay in delivering key systems and software on the critical path of the prime’s entire programme.  The meeting, led by the prime’s UK General Manager, was attended by ~20 people made up of ~15 from the prime and  5  from the supplier.  The supplier – the Badger’s employer – was represented by their UK Managing Director (MD) and senior leaders, one of whom was the Badger.

From the outset of the session, the prime’s UK General Manager was in transmit mode. The ferocity of their tirade about the supplier’s failings was relentless and uncomfortable. It felt like facing into a hurricane!  After ~20 minutes, the General Manager ended their rant by slapping the table, demanding a guarantee that the supplier would get back on track to meet the overall programme’s dates, and picking up their mug of coffee for a drink.  

The Badger’s MD instantly responded with ‘If you want a guarantee then go see your doctor who will tell you that the only guarantee in life is that one day you will die’. The General Manager shuddered causing the mug of coffee to slip from their hand. Their clumsy attempts to recover only led to the mug spinning through the air spraying its contents over themselves, their papers, and their adjacent colleagues. On the supplier side of the table, we could barely contain our laughter!

 A short timeout was called to sort out the mess, refresh spoiled papers, and recover composure.  When the meeting resumed, the Badger’s MD took the initiative with ‘In programme delivery there are never really any guarantees, and you should know that. There are now two choices; either you persist in demanding guarantees from us – in which case we are leaving and we will see you in court – or we can have a sensible and mutually respectful discussion about solving problems. Which is it?’ Common sense prevailed. 

It was listening to a well-known journalist asking for guarantees while interviewing a politician about the COVID-19 pandemic that triggered this memory. There is, of course, a ritual gamesmanship played out between journalists and politicians in interviews, but it seems rather stupid for journalists to flog a dead horse by asking for guarantees when most of the general public can see that no one can provide any promise of certainty in this pandemic. One day a politician might just tell a journalist that if they want a guarantee then they should go see their doctor! Unlikely, but funny if it happened. The lesson from this is, of course, to tread very, very carefully if you are asked if you can guarantee something. Never answer with a clear cut, definitive ‘Yes’!

It’s impossible to live without failing at something…

As the young graduate entered the room, the Badger sensed there was something on wrong. The Badger’s project was the youngster’s second assignment since joining the company after University and they were doing well, showing plenty of potential, and doing their work on time and to a high standard. As they pulled a chair away from the table to sit down, however, their demeanour and body language were broadcasting that there was a problem.  

‘What’s the problem?’, the Badger asked. The youngster was a little emotional and announced that completion of a key task given to them by their team leader would be delayed.  The task was on the critical path and so the whole project would be delayed.  The youngster’s team leader had insisted that they tell the Badger this personally. The Badger gently chuckled, mainly to ease the youngster’s upset, but also to mask his annoyance with the youngster’s team leader! The youngster, who had expected an angry outburst, relaxed, and a sensible discussion ensued during which it emerged that their failure to complete a work task on time coincided with the failure of a relationship in their private life. They were emotional because they felt that their failure would blight their career with the company forever. 

The Badger provided reassurance, told them that everyone fails, and mentioned something that Marilyn Monroe once said – ‘Just because you fail once doesn’t mean you’re gonna fail at everything’.  Quite why this quote came to mind remains a mystery to this day! Nevertheless, the youngster left in a better frame of mind, discussions took place with their team leader, and a way was found to keep the project on track. The Badger has seen the youngster a number of times as their career unfolded. Every time they have thanked him for the Marilyn Monroe quote because it made them realise they should never be afraid of failure. The Badger is very pleased to have been some help, especially as the youngster now successfully runs their own company! Their team leader at the time is still a team leader. 

Failure of one kind or another pervades much of what you can read online in today’s shrill, immediate, globally connected world. It would be easy to get depressed about the state of everything, but we should not despair! Instead, we should remember the wise words of the  Harry Potter author J.K. Rowling – ‘It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.’    These words are as true for governments, institutions, and corporations as they are for individuals.  Never let failure get you down or become your norm. Failure is something every organisation and every person encounters, and dealing with it makes you stronger and more likely to succeed in the future.   

Five years…

David Bowie passed away five years ago on the 10th January 2016. His legacy is a portfolio of great music and it was while listening to some of his songs that the Badger mused on some of the things that have happened  since his demise.

The UK Brexit referendum on 23rd June 2016 upended British politics, changed Europe for ever, and caused widespread public frustration with the shenanigans of politicians in handling the exit process. The whole process exposed the dysfunctionality of politics and politicians across the UK and across the EU, more so than ever before.   

In 2016 Donald Trump – a businessman rather than a career politician – was elected the President of the USA. His term in office, including his impending departure, has been a tsunami of controversy. Mr Trump’s election was founded on a ticket that gave voice to millions of voters frustrated with their career politicians. His enemies would, and did, throw everything at him during his term in office. The pendulum has now swung against him, and the USA seems, to an outsider at least, to be exhibiting the polarisation and in-fighting typical of a failing empire, which does not augur well for the future.

During the last five years, the EU struggled with a humanitarian and political crisis caused by the influx of more than a million refugees, Greta Thunberg brought global focus on climate issues, the MeToo and Black Lives Matter movements made a mark, and the Cambridge Analytica affair exposed some truth about social media platforms and their use of your data. And then, of course, there is the COVID-19 pandemic.

The Badger, however, thinks the biggest happening over the last five years pervaded all of the above, namely the fact that the social media platforms have an uncontrollable influence on our lives and democracy. These platforms claim to be a bastion of free speech but they give voice to extremes, fake news, disinformation, the darker side of the human psyche, attention seekers and faceless disrupters of all kinds. So much so that Western democracy is threatened. The tech giants have resisted regulation by politicians for years, but – regardless of your views on Mr Trump – they now appear to be regulating elected politicians!  It appears from the happenings of the last five years that social media giants wield more unaccountable power than is sensible for the preservation of Western democracy, and that our elected leaders need to take these tigers by the tail and regulate them.   Alternative views, of course, exist.   

There is a great Bowie song that is as pertinent today as it was when released in 1972. That song is Five years, a great version of which was recently released by Duran Duran.   The Badger thinks its line ‘Five years, that’s all we’ve got’  sums up how long elected leaders have to sort themselves and the giant tech companies out if  Western democracy is to thrive through the rest of this century.

‘Blue Christmas’ and Alvin and the Chipmunks…

A senior client at a large engineering firm asked the Badger to be an observer at a  meeting about a major programme that was off the rails. It was a whole day affair involving the client, the programme manager, and the key people from the IT, engineering maintenance, engineering operations, finance, resourcing, and stores and logistics departments. Throughout the day, individuals and departments blamed each other for  difficulties, belittled the programme manager and their decisions, and even questioned the company’s  strategic decision to embark on the programme. The Badger realised that everyone had lost sight of the big picture, were dwelling on the past, and engaging in internal politics and point scoring. At the heart of the  programme’s predicament was the wrong attitude, approach and behaviour of every one of those present.

At the end of the meeting, the client asked the Badger if he had an observation to share. The Badger just said ‘Today everyone has blamed someone else, dwelt on the negatives, and engaged in factionalised points scoring.  This programme is failing and so each of you is already tarred with failure. If you want to be associated with success then each of you needs to stop bickering and blaming others, unite around strategic objectives, and take personal responsibility for doing the right thing’.  There was silence. The client grinned and closed the meeting.  

The Badger was reminded of this last night while sitting by the Christmas tree cogitating on television, online and social media coverage of new restrictions to curb the virus that impact everyone’s Christmas plans. The interminable hand-wringing, hysteria, political point scoring, shrill cries of unfairness and woe,  and blaming others for disrupting Christmas is very similar but unfortunate reality of today’s instant attention-grabbing world. The reality is that every one of us, without exception, has a responsibility involving uncomfortable choices and decisions if this devious virus is to be beaten. Just like for the wayward programme noted above, our individual attitude, common sense,  behaviour, and collaboration is what will determine success. Yes, recent restrictions make Christmas even more difficult for everyone, including the Badger, but we are a highly adaptable species and so we’ll cope.  

This year Elvis Presley’s ‘Blue Christmas’ from 1957 will be apt for many of us. This  Christmas will be difficult but also a rich source of memories and stories to be passed down the generations for years to come and so it deserves something to put a smile on your face.   Let’s make Christmas ‘glass half full’ rather than ‘glass half empty’  and listen to Alvin and the Chipmunks as we focus on absent family and friends! It might help to alleviate the gloom and put a smile on your face for a couple of minutes. And on that note, the Badger wishes you all a safe Christmas with as much happiness as it’s possible to muster in these turbulent times…