A career as a TikTok/Instagram influencer?

If a student says they intend to develop a career as a social media influencer on TikTok, Instagram (and other platforms), and they ask your opinion on their intent, what would you say? The Badger was put on the spot and asked this question during a discussion with a sizeable group of University students midway through their degree courses. Most in the group were studying various flavours of science, engineering, computing, or IT-based subjects. So, what did the Badger answer?

Well, to create a little time to marshal his thoughts, the Badger asked the group to raise a hand if they thought being a TikTok or Instagram influencer was a career path that needed a degree-level education? Only two students put a hand up. A couple commented dryly that most social media platform influencers had little underlying talent or expertise and were focused on their egos and gaining celebrity, notoriety, and money rather than something beneficial for today’s world. That’s harsh, but it’s an understandable perspective. Whether we like it or not, however, becoming a social media influencer is the aspiration of many young digital natives because it’s seen as an easy and convenient way to generate an income.

So, is being a social media influencer a real career path? Many believe so, ostensibly because some with that label make considerable sums of money through brand partnerships, sponsorships, advertising, and selling merchandise. They also perceive that influencers don’t need high educational qualifications although they must be adaptable and adept at analysing trends and staying relevant as audience preferences change. There’s no doubt that some influencers have skills in content creation, marketing, and audience engagement, and a natural charisma, and flair for storytelling, but the reality is that only a small percentage succeed in making a reasonable living from their efforts. Like in any career, success as an influencer on the likes of TikTok and Instagram requires some competence and skill, and so it would be foolish to suggest that being a social media influencer is not a legitimate career path in today’s world.

The Badger was thus careful when answering the student’s question. He simply communicated the advice given by his father when the Badger was first deciding to further his own education at University, namely ‘Get the best education you can in a subject you enjoy and are good at. Don’t pre-suppose how you’ll use that in the future because life has a habit of taking you in unexpected directions’. The students thought this was wise counsel because none of them thought they would secure jobs directly relevant to their degree subject. That’s a shame, but ever that’s been the case. They unanimously concluded that if you intend to have a career as a social media influencer, then it’s prudent to get the best education you can first.

Security: People are always the weakest link…

The Badger tried to suppress a giggle when the accidental inclusion of a journalist in the US administration’s Signal group chat hit the media. He failed. On watching the US President on television call the journalist in question a ‘sleazebag’, the Badger laughed aloud as the proverbial idiom ‘pot calling the kettle black’ came to mind. The administration’s subsequent bluster about the journalist’s inclusion and the group’s messages has not been its finest hour. Asserting that the military attack information shared was unclassified is, for most independent observers, just ludicrous. Indeed, the whole episode raises many questions, not least being whether the administration’s senior echelons actually respect and adhere to standard security policies and protocols.

Signature of the UK Official Secrets Act and being thoroughly vetted for a high level of security clearance were pre-requisites for the Badger’s first IT projects. Security has thus been an embedded ethos throughout his working life. Sometimes the constraints imposed by security policy and associated processes were frustrating, but the Badger has learned that a cavalier approach to compliance is never a good idea. Rightly, clients and his employer had zero-tolerance for any kind of security misdemeanour. Indeed, on the rare occasions over the years when a security mishap occurred, the situation was quickly rectified and the culprit dealt with swiftly and definitively. Something similar may be happening behind the scenes following the Signal incident, but the US administration’s public messaging doesn’t imply this to be the case.

Later in his career, the Badger was asked to oversee the operations of his employer’s security department. The head of the department expanded the Badger’s appreciation of security matters pertinent to premises, personal safety, vetting, and cyber threats. The department head emphasised the need to keep in mind just one phrase, namely ‘people are always the weakest link‘, when it came to security doctrine. This has proved to be wise advice over the years, and the recent Signal incident simply reinforces the point.

Today, the use of Signal, WhatsApp, X, and social media platforms is rife in the general public and in political and governmental circles. The Signal incident is a reminder for us all that it takes just one participant to leak the substance of a group chat for there to be a problem, and that there’s a greater chance that someone will spill the beans beyond the group when it has a large number of participants. The incident is also a reminder to think carefully about what you write in a group chat. If you don’t then you only have yourself to blame if something you have written comes back to bite you in the future. Think before you write, always, but most of all remember that technology is not normally the weakest link, people are. That’s right…you and me!

An inspiring, impressive, and heartwarming moment…

Take a moment. Think about the most inspiring, impressive, and heart-warming moments that you’ve experienced during your career. Does one immediately come to the fore more than others? The Badger’s experienced many inspiring and impressive moments over the decades, but far fewer that were inspiring, impressive AND heart-warming! The one moment that is always the first  comes to mind meeting these three criteria was the witnessing of a speaker at a technical conference overcome their stage-fright and public-speaking demons to receive a standing ovation from the audience.

The young Badger had attended the conference, about novel software design practices, to give one of many twenty-minute presentations to the ~350-person audience from across industry. His presentation went well, ostensibly because he was well prepared and had lots of previous public-speaking experience from presenting at large conferences during his academic days. On returning to his seat afterwards, the Badger felt that usual human reaction of being both pleased and relieved! The next presenter was another youngster. As they took to the stage and walked to the lectern, their hands were visibly shaking, but what unfolded was more than just the initial nerves most people experience in such situations. What unfolded was, in its own way, awesomely inspiring, impressive, and heartwarming!

The speaker introduced themselves. Thereafter their body perpetually quivered, their voice trembled and incessantly faltered, and their presentation delivery fragmented with long pauses between sentences and often between individual words. It was obvious that the audience found the situation uncomfortable, and after ten minutes one of the conference organisers approached and quietly asked if the speaker was okay and would like to end their presentation immediately. The speaker insisted on carrying on and did so overrunning their allotted time by 50%. On closing their presentation, they apologised to the audience for their nervousness, thanked the audience for their patience and understanding given that they had never presented to so many people before! As they left the stage the whole audience gave them a standing ovation.

The speaker’s dogged determination to complete their presentation in the face of their inexperience and rampant nervousness was inspiring. The fact, as the Badger learned talking to them afterwards, that they had consciously put themselves in that uncomfortable situation because ‘it was necessary’ in order to improve and have a good career, was impressive. The audience standing ovation was heartwarming because it demonstrated our inherent human empathy and respect for ‘those that try’. For the Badger, the moment also highlights that we all have weaknesses and that facing up to them by doing the right thing with dogged determination, and resilience in the face of personal discomfort, builds respect and demonstrates the ‘right stuff’ required to be successful. What happened to the speaker? They ultimately became a senior executive at an international corporation, and a much sought after keynote speaker at international conferences!

Banning social media for the under-16s…

Richard Holway,  a well-known, respected, and influential analyst in the UK software and IT services markets, penned an item last week for TechMarketView entitled What have we done?’. The item relates to the harm that social media and smartphones are doing to children. As a grandparent with a background in software and IT services, and having a grandchild who’s just started school, it struck a chord and reinforced the Badger’s own opinion that they have indeed caused great harm for children under 16. Holding this view doesn’t make the Badger, or anyone else with the same opinion come to that, an anti-tech dinosaur, just a human being who is pro technology that has safety, security, privacy, and human well-being as its paramount priorities. When it comes to ensuring the best for children in their formative years, it seems to be mainly the unprincipled and unscrupulous who argue about having these as dominant priorities.

History is littered with ‘products’ of one kind or another that were widely popular but were ultimately recognised over time as being a danger to human well-being. Plastics, DDT, cigarettes, fossil fuels, asbestos, paint with lead in it, illustrate the point. Did you know that a century ago cigarettes were advertised as being beneficial for asthma and anxiety? Also, incredibly popular patent medicines in the 19th and early 20th centuries  had no restrictions on what they contained. Many contained cocaine, morphine, and heroin. A very popular cough mixture for children did, indeed, include  heroin! Things, of course, changed once society eventually realised the scale of addiction and early deaths that occurred. It has long seemed to the Badger that aspects of our rampant tech-dominated world, especially with regard to social media, are following this same historical template, especially when it comes to use by children.

In little more than two decades, social media has evolved from being a novel way of staying connected to family and friends, into a powerful global force that shapes many dimensions of daily life. Evidence that social media has harmful effects on children is growing all the time. Science shows that social media causes the release of large amounts of dopamine into the human brain just like addictive drugs such as heroin, and even alcohol. No wonder it’s easy to get hooked!

Like Mr Holway, the Badger fully supports the ban on smartphones and social media apps for children under the age of 16. As you can see here, the legal age in the UK is 18 to buy alcohol, tobacco products, knives, and certain types of DVDs and games. The legal age is 16 to buy pets and animals, petrol, matches, and to be in fulltime employment. Why, therefore, shouldn’t smartphones and social media apps be banned for children under the age of 16? As Mr Spock from Star Wars would say, ‘Isn’t it illogical, Jim, to do otherwise?

People – they are always a challenge…

How would you answer if someone at the start of their IT-sector career asked you ‘What’s the most challenging thing you’ve encountered throughout your career?’  Your answer might be something personal like, for example, a family, financial, or health matter, or it might be something purely professional like a task that proved especially testing, getting the right people into the right roles to deliver project or business objectives, or coping with change during rapid organisational transformation or growth. You will have your own answer, but what’s the Badger’s? Well, it’s one word, and that word is ‘people’.

In the Badger’s experience, people are crucial for success, but they are a never-ending challenge! Why? Because people have unique backgrounds, experiences, thought processes, perspectives, fallibilities, strengths and motivations that make them a melting pot of unpredictability and surprises! An illustration from the Badger’s first role as a project manager is pertinent. A graduate programmer, a lady two years out of University, had been recruited by the Badger’s employer. Her CV looked good, and she’d done well during the recruitment process. The Badger’s line manager charged him with using her to fill a vacant programming role on his project team. She seemed like a good fit, and she appeared to have settled in well by the end of her first week with the team. Within a month, however, the project team were mutinous! Her work was poor, she had not completed any task, her attitude was surly and self-centred, and her timekeeping was appalling.

Chats with the Badger to encourage improvement and explore whether there were any hidden underlying personal problems proved fruitless. Formal HR processes came into play, during which it became clear that this person wasn’t interested in programming, being part of a team, or a career with the company. Employment with any company, she ultimately admitted, was simply her way of obtaining money for expensive holidays! She was exited from the company. The Badger learned that there’s more to people than is visible, that they are complex, have values that might differ from your own, and that they can take up lots of valuable management time!

The fact that people were the Badger’s most challenging thing throughout his career is not surprising when life is dynamic, circumstances change, and individuals are always adapting to new personal and professional situations. The Badger always rose to the challenge, because people from the most junior to the most senior matter if you want to succeed. With the relentless progress of automation and AI, it’s easy to think that dealing with people is becoming less relevant. Not so! AI may change everything, but it’s people who are crucial to harnessing its potential to making a difference. People will always be a challenge, but knowing more about what makes them tick will be essential for handling the challenges of the foreseeable future…

Physics, Chemistry, Mathematics and Light underpin the digital world of tomorrow…

A trip to the supermarket provided a reminder that without physics, chemistry, and mathematics none of our modern tech, internet, and online services would exist. Hardly a revelation, but what triggered this heightened awareness? Well, just the simple act of taking a small bag of spent disposable batteries to a recycling bin in the supermarket’s checkout area. The bin was full to overflowing with used disposable batteries from toys, clocks, TV remotes, cordless computer keyboards, wireless mice, and a myriad of other sources that use replaceable batteries as a power source. The act of depositing his spent batteries reminded the Badger that each one is actually a little capsule of physics, chemistry, and mathematics, and that our digital world depends on these subjects and batteries of one form or another.

On returning home, the Badger reflected on the science, materials, manufacturing, and recycling of these disposable batteries and whether they’ll ultimately be made redundant by newer power source innovations in the decades ahead. After all, the Titanium Citizen Eco-Drive watch on the Badger’s wrist uses solar and artificial light for power rather than replaceable batteries. It’s a technology that dates back to the mid-1970s, so it’s not new. Furthermore, the 1980s pocket calculator sitting on the Badger’s desk is also solar powered with no replaceable batteries. It’s a memento from a major 1980’s software development project and it works just as well today as it did back then! The Badger thus found himself wondering why power derived from light sources hasn’t rendered the disposable battery redundant in the last 40 years. Well, to make a functionally reliable, manufacturable, commercially viable product that has physics, chemistry, and mathematics at its core takes years of research to come to fruition. The good news is that it looks like lengthy research is bearing fruit and we may soon see a revolution that makes natural and artificial light the power source for a wide range of our devices, see here and here.

We should not be surprised that the coming years are likely to see a significant change in how our in-home devices, smart tech, and personal computing devices are powered. The use of replaceable batteries looks destined to decline. There’ll ultimately be no more charging cables, and no more trips to the supermarket to recycle spent batteries! Things, of course, are never that clear cut, but if light photons hitting panels on a home’s roof can generate electricity for household use, then it’s inevitably just a matter of time before light will power our gadgets and render disposable batteries redundant.

Fundamentally, power sources – and everything else in our modern digital world – are determined by physics, chemistry, mathematics and years of research. We should never shy away from being educated in these subjects because they – and light – are the seeds that will determine whatever we want the digital world of the future to be…

Contracted working hours, and achieving your potential…

The UK’s A-Level exam period is underway and runs until the end of June.  Students sitting these exams receive their results in the middle of August. It’s an intense time, especially for those who’ve applied for University and need to achieve certain grades to confirm a place on their preferred course. According to UCAS, the proportion of UK 18-year-olds applying for University this year stands at 41.3%. That’s up from 38.2% in 2019, but marginally down on 41.5% for 2023. Since last year, however, applications for engineering/technology courses, and mathematical sciences/computing courses, have increased by 10% and 7%, respectively. The Badger thinks that’s a good thing. These subjects are, after all, at the heart of our lives on this planet. Whether we like it or not, it’s science, engineering, maths, and computing  that make everything possible.

While chatting to a teacher recently, their passionate focus on their pupils and desire for good exam results was strongly evident. In particular, they mentioned that seeing their students attain or exceed expectations in their exams was a source of great personal reward for their teaching over the school year. The teacher had strong opinions, one being that people don’t really appreciate that the hours worked by teachers far outweigh those stipulated in their employment contract. ‘That’s actually no different to people working in commercial enterprises; at least you have a long break over the summer’, the Badger commented without thinking. If looks could kill, the Badger would be dead!

The teacher, who’s never worked in a commercial enterprise, was adamant that no one works as hard, or as far beyond the hours stipulated in their employment contract, as teachers. This rankled with the Badger, because it’s not true! An incoming call to the teacher’s smartphone, however, fortuitously stopped the conversation from taking a potentially disagreeable turn. Health professionals in the NHS often convey a view similar to the teacher’s too, but the reality is that many in technical, management, and leadership positions at project, business, and executive levels in commercial operations often work beyond the hours in their employment contract without tangible reward irrespective of greater work-life balance awareness. The performance of their companies would suffer if they didn’t. In fact, research shows it’s the setting and profile of how additional hours are worked that differs greatly between teachers, doctors and their commercial enterprise counterparts, not the actual number of additional hours worked which do not differ vastly.

Well, good luck to those sitting their exams and striving for a place at University. Whatever the outcome, remember one thing. To be successful and have the job satisfaction and the type of rewards you want in your chosen field, an intelligent, hard-working, flexible and can-do ethos will always be a necessary imperative. Working only the hours in an employment contract will rarely help you achieve your full potential…

What development has had the most detrimental impact on society in the last 20 years?

The Badger was asked the question ‘What development has had the most detrimental impact on society in the last 20 years?’ during a conversation with a youngster who’s just started the final year of their university degree course. The conversation was centred on the Badger’s experience in the IT industry and was primarily focused on helping the youngster not only look  beyond completing their degree, but also decide whether to stay at university for a higher degree or move into industry to bolster their immediate income. As the Badger described some of the dynamic technological changes encountered throughout his own career, the youngster paused for a moment, pursed their lips, frowned, and then unexpectedly asked this question.

The Badger was taken aback. After what seemed like a prolonged and embarrassing silence, but was really just a few seconds, the Badger took the easy option and answered with a bland ‘I don’t know. Different generations will probably have different views.’ The youngster smiled and chided him for being cleverly uncontentious! They then answered  their own question, and their answer took the Badger completely by surprise. Why? Because he did not expect what he heard from a Generation Z person who is completely digital-native with no experience of life without the internet, personal computers, social media, or mobile phones.

‘Social media is the development that has had the most detrimental impact’, they proclaimed. They contended that social media has developed such that its content is the  embodiment of 7 R’s – rage, rumour, rackets, rubbish, robbers, retail, and revenue – which is growing to be ever more corrosive to the fabric of society. They voiced their distrust of the likes of Facebook, Instagram, TikTok, and X (formerly Twitter), and expressed  concern that users of such platforms are naïve about their impact on personal privacy and social stability. Their final assertion was that social media has had the most detrimental impact on the world in the last 20 years because it has undermined law and order, respect for others, encroached on privacy, and enabled the immediacy of widespread fraud and misinformation. The Badger, who was a little surprised at hearing this from a digital native of Generation Z, quickly refocused the conversation on the youngster’s post-graduate aspirations!

Whether you share the youngster’s view or not, history suggests that some developments which change society are lauded during their time, but ultimately prove to be devastating in the long run. For example, fossil-fuels revolutionised life in the 20th Century, but they have had a damaging impact on the sustainability of life on our planet and are now shunned. The Badger’s undecided whether social media, a once exciting early 21st Century development, falls into this category, but if you want some fun at a multi-generational gathering of friends or family then ask the youngster’s question. The result is almost guaranteed not to be what you expect…

Children’s toys and ‘invisible’ e-waste…

One day last week, the Badger arrived early to collect his grandson from nursery school. As he waited, he  couldn’t help a wry smile as the young tots resisted the nursery leader’s attempts to get them to tidy the plethora of toys away. One little girl came up to the Badger with a battered Fisher-Price musical guitar and insisted on showing him how to extract noise from it. The noises from the guitar demonstrated that it was on its last legs! One of the nursery helpers then ushered the little girl away, and as she did so she told the child that the toy was broken and needed to be ’thrown away’. Did they really mean ‘thrown away’, or did they mean ‘recycled’? It was pretty clear that they meant the former.

In due course, the Badger’s grandson, who had been playing with a musical toy in the form of a mobile phone, was returned home to his parents. Afterwards, the Badger found himself cogitating on how different today’s pre-school toys are from those of his generation. No toys for pre-school kids in his day required a battery to function! Today,  however, toys requiring a battery and containing microchips are commonplace. The Badger found himself  muttering a phrase that everyone uses at some stage when they get older, namely ‘those were the days’. His thoughts moved on to the nursery helper’s ’thrown away’ remark. Did they really mean ‘thrown away’ rather than ‘recycled’? Well, since toys top the list of  ‘invisible’ e-waste finding its way into landfill, then, yes, they probably did.  

Many things young children play with today contain recyclable electrical or electronic material that goes unnoticed. The amount of such material in an individual toy may be tiny, but every little bit matters if we truly want a sustainable future. Unfortunately, however, awareness that a child’s toy should be sent to recycling at the end of its useful life isn’t as high as it should be. That’s why children’s toys contribute to the growing so-called ‘invisible’ e-waste in the world’s land fill sites. The Badger thus feels it’s incumbent on us adults to be more knowledgeable and make better decisions when it comes to disposing of broken children’s toys.

The Badger also suspects, perhaps wrongly, that the WEEE’s recent International E-waste Day on the 14th October 2023 passed most of us by. It’s purpose was to shed light on the overall scale of  ‘invisible’ e-waste, see here.  Our awareness of ‘invisible’ e-waste must be improved, and, as the WEEE Forum puts it, we must all be more conscious that we can recycle anything that has a plug, uses a battery or microchip, or has a cable. So, if you hear someone telling a child that a toy should be ‘thrown away’ then tell them to recycle it, and wish them good luck in getting it out of the child’s hands without a tantrum to do so…

Tech for social good…

Sitting at his desk over the weekend, the Badger enjoyed a coffee and a slice of cake  while reading about Charlie Mackesy, the Oscar-winning author and illustrator of The Boy, The Mole, The Fox and the Horse. The words ‘Every day I wake up wondering what I will draw today. I’m just another human trying to tell the truth. Love, kindness, and empathy are the answer. And cake…’ struck a chord. Not because the Badger was eating cake, but because they resonated with the circumstances of someone he knows and helps. After retiring from a low-wage, low-skilled, working life, they live alone with their cat and wonder what to do every day. They have no home broadband connection or digital devices. Although they are proud and fiercely independent, they allow the Badger to provide help, kindness, and empathy as they try to navigate a world that demands tech awareness, devices, and skills that they’ve never acquired.

This person illustrates that in the UK, a country with a high level of digital infrastructure, there are still many digitally disadvantaged people. This person cannot afford a broadband connection or connected devices, and even if they could, they are at a loss on how to use them. Their priority is simply to ‘keep the wolf from the door’ with their meagre budget. The Badger visits once a week with doughnuts, his tablet and smartphone, to chat over coffee. They often have worries that he manages to alleviate using his smartphone or tablet. A few weeks ago, the Badger gave them an old tablet found languishing at the back of one of his cupboards to help acquaint them with modern tech without the worry of cost. After some initial reticence, their confidence in using some of the rudimentary aspects of the device is rising. It’s small but rewarding progress!

After his visit last week, the Badger came across the Circular electronics for social good: reusing IT equipment to bridge the digital divide’ research from the Good Things Foundation (a UK digital inclusion charity), the Circular Electronic Partnership (CEP) (the biggest names in tech, consumer goods and waste management), and Deloitte. It’s an enlightening insight into digital inequalities and how equipment reuse can not only help address these, but also assist in reducing a growing e-waste problem. The major businesses engaged in the CEP are clearly taking tech for social good seriously. But here’s the thing. Digital inequality, reuse and e-waste of course needs action from charities, businesses, and governments, but it also needs regular members of the public to reach out to the digitally disadvantaged in their community with kindness, empathy, compassion, and above all patience. Tech for social good needs people to engage with others at a human level with patience, which – sadly – seems a rarer commodity today  than it used to be…