Social media: The same trajectory as tobacco?

A New Year is fast approaching. For many it’s a time of joy and optimism, but for others it can be a daunting, sad, and worrying prospect. Christmas and the New Year period for the Badger’s family is about getting together whatever the circumstances. When we do, there’s always a discussion about the future of the tech world and so the Badger’s been musing on the subject in preparation. One of his conclusions has been that foreseeing a future event isn’t as outrageous as it might seem if you look at history and compare it with present-day dynamics.

The Badger’s concluded, for example, that ‘social media will follow the same trajectory as other industries that have touched health, cognition and social order’. That’s not an outrageous conclusion when there are striking structural parallels between social media and, for example, the tobacco industry. The latter thrived for decades in a regulatory vacuum with products that were known to damage users’ health. Similarly, social media operates in an under-regulated space with products that keep users engaged to maximise profits regardless of the toll on public health. Whereas tobacco’s harm is biochemical and physiological, social media’s is cognitive, social, behavioural, and physical in a way that’s harder to see or measure. It hides it’s harm behind its convenience, utility, and benefits. Worrying about harmful content, its encouragement of habitual screentime leading to lower physical activity, lowering attention spans, and eroding emotional adaptability, is not misplaced because these are all bad for long term physical and mental health.

The tobacco industry was built on the underlying motives of maximum user engagement, maximum revenue, product optimisation for addictive behaviour, and resistance to regulation. Social media seems the same. With tobacco, law makers eventually ‘woke up’ because – as history shows with industries that touch human health, cognition, and social order – once harms and their cost become undeniable in the public domain, society always pushes back! At some stage this seems likely to happen with social media resulting in its radical transformation. Gradual reform rarely works when business models are not aligned with societal well-being, companies are financially and politically powerful, and consumers have become accustomed to products and services. Any transformation of social media, given the slow speed of regulation, seems a long way off unless something radical happens.

What could that something be? Well, history shows that radical change tends to come from economic collapse rather than moral awakenings or gradual reform. If the social media giants were to start making huge financial losses that collapse their share price, then radical change would happen because such shocks always force restructuring, regulation, and cultural re-evaluation. Is this plausible? Well, never say never! The Badger will be adopting ‘never say never’ as his reference point for everything during 2026. In the current world and tech climate, it seems silly to do otherwise…

The world needs Australia to succeed with banning those under 16 from major social media platforms…

Australia’s legislation banning the access of those under the age of sixteen from major social media platforms came into force today, 10th December. Its purpose is to protect children from harmful content, cyberbullying, and online predators. The major social media platforms are required to take reasonable steps to enforce age restrictions or face fines of up to AU$50 million. A neat item from Australia’s ABC on the topic can be found here.  Some platforms began locking out existing under-sixteen accounts and blocking new ones a couple of weeks ago.

Australia is the first country in the world to impose such a ban, and their move could be the first domino in a global trend given that debates are underway in many other countries about following suit. Supporters of the ban see it as a necessary safeguard against online harms and a way to hold the giant tech companies accountable. Critics and the social media companies, however, argue that the ban is blunt, hard to enforce, risks isolating teenagers, and raises privacy/digital rights concerns. After absorbing a wide variety of views expressed in the media by affected teens, parents, and industry and government commentators, the Badger asked himself, ‘who’s side are you on?’ He found the answer surprisingly easy.

From his own use of social media, the Badger thinks that society’s general moral decline is plain to see when misinformation and disinformation abound, and a lot of content amplifies unethical behaviour, distorts decent judgement, and attempts to reshape cultural values. Viral fame seems to reward scandals, outrage, and bad conduct, and constant exposure to divisive content fuels fear and outrage undermining the traditional values that have held communities together for generations. Today’s under-sixteens are vulnerable because they often model their behaviour on what they see online rather than on traditional role models. The Badger thus admires and supports Australia’s action because the major platforms have been too powerful for far too long. They are fast to act to make more money from users’ content, but slow to act on anything dubious or perceived as limiting their power and interests. Will more countries eventually follow Australia’s lead? Probably.

The ban’s critics assert that under-sixteens will simply find alternative ways to access the major platforms. That’s a hollow argument because it’s always been true that teenagers find ways around legal barriers. For example, there are laws about underage consumption of alcohol and smoking cigarettes, and yet it happens! Similarly, in his youth the Badger and his friends found ways of watching movies rated as inappropriate for our age at the local cinema. As has always been the case, the law puts a firm stake in the ground for society, and long may that continue. The world thus needs Australia to succeed with its ban, so let’s hope it does…

‘Do what’s necessary to fix this fast’ – Would you be up for the challenge?

Here’s a situation. A contractor has a large fixed-price contract to develop a major system (hardware and software) that’s crucial to the client’s business. The project is in serious difficulty. Contracted deliverables to date have been of poor quality and late. Lots of software has been developed but there are severe test and integration problems. Hardware from a subcontractor is also late, exacerbating the difficulties. The client has constructed a new building which has been sitting idle for six months waiting for the new system to be installed. They are threatening punitive litigation. The project is causing the contractor significant, company-level, financial damage and resolving the situation has become a business-critical issue. Client and contractor executives have agreed that the contractor has one last chance to deliver the system and avoid litigation, ostensibly because unrelated matters within the client’s wider enterprise have delayed for some months when the building must become operational.

If you, an employee of the contractor not associated with the project, were asked to ‘Do what’s necessary to fix this fast’, what would your reaction be? The Badger once pitched this scenario and question to a group of IT sector project managers. Their responses were interesting. Most of those with cost-plus project management experience said they wouldn’t take on the challenge because being associated with a problem project might damage their career prospects. Others said they’d accept the challenge but only if it were accepted that their need to review the project, establish committees, and rebuild stakeholder management meant it was unlikely the project could be ‘fixed fast’.

Only one person, someone who had run a couple of modest fixed-price contracts, said unequivocally that they’d take the challenge. When the Badger asked them why, their response was – ‘If you’ve successfully run software and hardware intensive fixed price projects then you’ve learned that you’re a highly focused, demanding, disciplined and decisive individual with limited patience. You’ve learned that you need to be respected by your team and your client but not necessarily liked. You’ve learned the importance of dynamism, belief, team spirit, and having a positive attitude, and the importance of looking forward and taking speedy action to head off emerging threats to success. You’ve also learned that decisions must be good ones but not necessarily popular, and that ‘No’ is an immensely powerful word. Having learned all this, taking on the turnaround of a seriously troubled project threatening the company seems like a great personal opportunity rather than a foolhardy thing to do’.

The Badger smiled. Here was a kindred spirit! Fixing troublesome projects is always a challenge and a great opportunity to expand one’s capabilities. The contrast in attitude between those with cost-plus and fixed-price contract PM backgrounds was stark. If you were asked to ‘Do what’s necessary to fix this fast’ today, would you be up for the challenge?

A musing about social media and ‘Black Friday’…

It’s ‘Black Friday’ in the UK on Friday and High Street and online businesses are marketing their ‘epic deals’. This year the Badger’s received a plethora of email notifications from organisations warning to be wary of online shopping scams as ‘Black Friday’ approaches. One from a UK bank has the opening line ‘Did you know that 70% of online shopping scams start on social media?’  Yes, the Badger already knows this. It’s just one of many facts about social media that illustrates that diligent wariness is necessary when using these platforms.

Today the public feel uneasy about the world which is the most unsettling and unstable it’s been for decades. Global tensions abound. Politics is highly polarised. Economies are fragile. Conflict abounds. Shocks are more frequent. Power seems to rest with the handful of billionaires that dominate the digital world, and so on. Earlier this week, the Badger and a plumber friend chatted over a seasonal mince pie and coffee about factors that may have facilitated the instability the public observes. The internet is to blame, the Badger’s friend suggested. However, we dismissed that and decided instead that while social media can’t be blamed for all the world’s woes, it has certainly played a part.

We concluded this because social media platforms often say they are ‘free speech zones’ while simultaneously curating communication to protect their own business models. They are, after all, not democracies but huge, controlled, money-making ecosystems where the primary liability for what’s posted rests with the poster, not the platform. The persistent misinformation, disinformation, and offensive, inflammatory, and deceptive material that can often be encountered on them polarises opinions and facilitates scams from any part of the globe. The US President’s suing of the BBC, we decided, simply illustrates that there’s one rule for social media and another for everyone else. Why? Because the platforms often provide equally reprehensible edited videos that appear to go unpunished. Many will disagree, but we decided that social media has poisoned attitudes and thus contributed to fuelling an unsettled world.

The message here is not that social media is completely bad. It’s simply a reminder to understand their underlying business model and to think carefully about what you post or view. Think about whether your social media interactions are contributing to the very unsettled and disrupted world we are currently experiencing. Remember that these platforms are not the bastions of free speech that many would have you believe. Free speech, at least here in the UK, existed long before the advent of giant money-making social media platforms. Finally, take care when shopping online for ‘Black Friday’. Be wary of ‘limited time’ or ‘selling fast’ offers from organisations with social media profiles that don’t seem right. If something looks too good to be true, then it’s probably not what it seems…

AI and trust…

Misinformation, disinformation, scams, and questionable videos have been commonplace aspects of social media for years. The Badger, like many, has become distrustful of content pushed to him by algorithms because normally it is not what it appears or purports to be. Three typical examples of content that’s helped to fuel the Badger’s distrust are as follows. The first is spectacular, obviously fake, video of shipping and aircraft incidents that put Hollywood movies to shame. The second is content from activist or political groups that criticise or parody others and promise a better future. Activist and political groups are unreliable and frequently blinkered with short memories. The third is incessant clickbait. Life’s too short to waste time clicking such links. Putting it diplomatically, you can tell by now that the Badger’s trust in what’s pushed to his social media feeds is not high.

AI, of course, is increasingly helping the producers of this content that’s led to this erosion of trust. As this report from the University of Melbourne in Australia highlights, there’s a complex relationship between AI adoption and trust. It reports that while 66% of its survey respondents use AI regularly and believe in its benefits, less than a half (46%) trust the AI they use. The Badger aligns with this finding. He’s an occasional user of AI, but he doesn’t trust it. This ‘trust gap’ – as the report highlights – is a critical challenge for AI’s wider adoption.

Reflecting on this has led the Badger to two conclusions. The first was that since anyone can create content with AI tools, it’s inevitable that the volume and sophistication of misinformation, disinformation, scams, and questionable video content in social media feeds will increase further. Soon the question to really ask yourself about social media feeds will no longer be ‘what’s fake?’… but ‘what’s real?’  The second conclusion was that this, society’s huge energy bill for AI, and its unsustainably high stock market valuations, are widening rather than closing the Badger’s ‘trust gap.’

AI tools are here to stay, but as the report above points out, the biggest challenge for AI is trust. As the common adage highlights, trust is the easiest thing in the world to lose, and the hardest thing in the world to get back. At present, it doesn’t feel as if AI is winning the battle for our trust. The Badger’s current overall feeling about the question of trust is nicely summed up by this passage from J.K. Rowling’s book Harry Potter and the Chamber of Secrets’. ‘Ginny!’ said Mr. Weasley, flabbergasted. ‘Haven’t I taught you anything? What have I always told you? Never trust anything that can think for itself if you can’t see where it keeps its brain?’  For the Badger, the last sentence of this passage, written over a decade ago, gets to the nub of the AI and trust issue…

A smartwatch for wellbeing and health?

Last week the Badger attended his uncle’s 90th birthday. He sat with a group of mostly millennial adults and found himself watching how often they checked their smartphone or smartwatch, and sometimes both. Before the Badger’s uncle blew out the candles on his birthday cake, conversation in the group was convivial and centred on catching up since the last time everyone was together. A smartwatch noisily tinkled and buzzed, and the person sitting opposite the Badger got up and announced to everyone that their watch had told them they’d been sitting for too long! They walked away and returned a few minutes later. When they took their seat, they began talking in a way that sounded like a commercial for smartwatches equipped with health and wellness tracking apps.

A discussion ensued. People in the group were asked if they had smartwatches and found their health apps useful. Most younger adults nodded. A few admitted to being addicted to the well-being and health metrics their smartwatches provided. A couple said they had a smartwatch but rarely used the health and well-being functions, and the remainder, including the Badger, did not have a smartwatch. The Badger was asked why he doesn’t have a smartwatch given his IT/tech background, especially when, as the questioner put it, the health apps ‘would be beneficial at your age.’  In reply, the Badger made two curt points. The first was that his solar powered but otherwise conventional watch and the smartphone in his pocket met all his needs to function while out and about in today’s world. The second was that smartwatches are not approved medical devices, and so their health metrics fundamentally provide the same health guidance that doctors have given for decades – walk more, don’t drink too much alcohol, and maintain a healthy weight. You don’t need an expensive device and constant checking of metrics to comply with that advice. The cutting of the birthday cake stopped further discussion.

While the well-being and health functions on smartwatches do, of course, encourage good health and lifestyle habits for those individuals that need such prompts, many who glance at their smartwatch dozens of times a day to check their metrics are doing so unnecessarily. Does this habitual attention to the likes of step count, heart rate, sleep quality, and sitting too long simply illustrate that people are becoming needlessly addicted to another digital device? Possibly. Smartwatch firms are profit-motivated businesses not health services, and concern about profiling, advertising, and losing control of sensitive personal data would be prudent. Remember, it’s cheaper and better for privacy to simply do what the doctor’s ordered for decades, namely walk more, drink less alcohol, and maintain a healthy weight. Concentrate on living life rather than being a slave to metrics provided by your smartwatch. After all, the Badgers sprightly uncle has reached 90 years of age by doing just that…

Identifying the cleverest person in the room…

IT professionals have experienced rapid innovation, constant engineering process evolution, progressive professionalism and quality improvement, and the commoditisation of technology and services over the last five decades. As an IT professional, the Badger’s worked with many clever and intelligent leaders, managers, and technical people who thrived on this continual dynamic change. Clever and intelligent people have always been at the heart of IT, but clever people don’t always have the greatest intelligence, and vice versa!

While fixing a dysfunctional project decades ago, the Badger had to attend a meeting involving the company’s Managing Director (MD) and other senior company staff and their opposite numbers from the customer to decide the project’s future. It was the Badger’s first time attending such a senior-level meeting. During the pre-meeting briefing, the MD sensed the Badger’s nervousness and reassured him that others would be doing the talking. As we entered the room containing the customer’s team, the MD winked at the Badger and whispered, ‘Tell me afterwards, who’s the cleverest person in the room?’  The meeting was difficult, but it concluded with agreement on a way forward. Deciding on the cleverest person in the room was also difficult. Afterall, how do you tell who is cleverest in a room of clever and intelligent people?

After the meeting, the MD playfully repeated the question and the Badger answered with what he thought the MD expected, namely that it was the MD! They chuckled, shook their head, said it was one of the customer’s team, and then went on to tell the Badger that cleverness and intelligence are different, but related, traits and that he should understand the difference to judge people and situations well. Cleverness is about speed of thought, ingenuity, emotional insight, adaptability, and creative problem-solving, while intelligence is about deep understanding and learning capacity. Clever people can think quickly, improvise, and solve problems in novel or unconventional ways, characteristics that are valuable in dynamic situations like debates, negotiations, or tricky interpersonal circumstances. Intelligent people, however, can acquire, understand, and apply knowledge in one or more domain, characteristics that are valuable in the likes of scientific research, planning, and the mastering of new disciplines. Clever people can be intelligent, and intelligent people can be clever, but the cleverest person in the room is always the person who has the best blend of both traits.

Learning more about the distinction between cleverness and intelligence over the years has been extremely useful. Since people are at the heart of the operations of any organisation, learning more about the difference not only arms you to pick out the cleverest person in the room, but also changes your perspective of those with impressive job titles who, the Badger’s learned from experience, are often unlikely to be the cleverest person in a room of other clever and intelligent people!

The imagination of children – Lego and AI…

While returning home from a stroll through a glorious deciduous wood resplendent with Autumn colour, the Badger saw an interesting book in a charity shop window. He popped in and came out with a carrier bag half-full of Lego bricks of all shapes, sizes, colours, and types rather than the book! The Lego was in great condition at a bargain price and buying it for his grandson to play with when he visits seemed a no-brainer. On arriving home, the bag was emptied onto a table. There were standard bricks and bases, Technik bricks, wheels, motors, and arms, legs, torsos, heads, and hands from Lego figures, and much more. The Badger was hooked. He spent the rest of the afternoon using his imagination to produce a number of creative masterpieces! Indeed, everyday since, the Badger’s improved his masterpieces and created new ones. It’s addictive!

Lego empowers creativity, provides immediate gratification from having built something with your hands, and it helps to develop spatial reasoning, design thinking, and problem-solving. Furthermore, it encourages an understanding of mechanics through trial and error. It’s fun, educational, and great for kids (and adults) of all ages with building things often a collaborative and social activity. Kids, for example, learn from each other when they play with it together and when adults help them. Building Lego models together strengthens the bonds between individuals.

As the Badger built his own masterpieces, he remembered that Lego has been an excellent teaching aid at home and in education establishments for decades, as the recent announcement about a teenager building a robotic hand using Lego illustrates. It also struck him that Millennials were shaped by the emergence of the internet, Gen Z were moulded by social media’s evolution, and that Gen Alpha – his grandson’s generation – will be defined by the rapid expansion of AI use. The Badger senses a danger, however, that Gen Alpha may simply ask AI for ideas and instructions of what to build from a bag of bricks rather than use their own imagination and individuality to create masterpieces. Always inquisitive, the Badger asked CoPilot what could be built with a bag of mixed Lego bricks. It replied with ideas and instructions, and thus neatly illustrated that the danger of Gen Alpha outsourcing their imagination, creativity, and physical trial and error learning to AI is real.

A recent UK study found that ~22% of 8 to 12 year-old children already use generative AI tools, which – let’s remember – have not been designed from the outset with children in mind. Have the  lessons from social media’s impact on children been learned? The answer’s not obvious, which is why the Badger will be encouraging his grandson to produce his own Lego masterpieces without engaging in virtual world interactions. Another reason, of course, is that the Badger will be able to transfer knowledge and enjoy helping to build his creations too…

Expect up to 20% of people on your project to be ‘problematic’…

After completing a couple of IT project leader roles early in his career, the Badger’s employer sent him on the company’s 3-day residential Project Management training course. In those days, attendance on the course was seen as a stepping stone to career advancement within the company. The Badger, however, wasn’t convinced about Project Management as a career path. He’d also heard that the course focused mainly on ‘processes’ rather than leadership. His boss, however, was adamant that the Badger attend, and so reluctantly he complied and joined ten others drawn from across the company in a small hotel in the Chilterns. The course’s focus was, indeed, mainly on Project Management processes, but it was quickly apparent that its real value was in providing an environment for attendees to share their experiences and learn from each other.

At the end of one afternoon, a guest speaker – the company’s most senior and experienced Project Manager (PM) – gave a formal talk and then took questions. They stayed for an evening meal with the attendees and subsequently adjourned to the bar to continue conversations. They were impressive, relaxed, and keen to pass on their knowledge. They communicated many insightful nuggets gleaned from their experience, and the Badger’s found many of them to have been valuable reference points throughout every facet of his working life. Process is, of course, important in delivering projects of any kind, but the most significant  and memorable learning points from this particular course were not from formal sessions, but from this senior PM’s experience and the experiences of the other delivery people attending.

One insightful nugget from the senior PM was: ‘Expect up to 20% of those on your project to struggle, underperform, or have questionable capability and character. Act to reduce that percentage but recognise it will never be zero.’ From the Badger’s experience since,  IT projects operating well will always have ~10% of the project complement that fall into the senior PM’s categories. The reasons why range widely from personal crises, and character, personality, and behavioural flaws, through to poor skills, inadequate management, training, or simply mismatched skills for the specific role. These people can drain management time and impact project morale and so it’s essential to strive to keep this component of a project’s complement at a sensible level.

The senior PM’s insightful nugget embodies an underlying truth, namely that in any group of people there’s always a portion who are ‘problematic.’ This is as true for a project group as it is for a group of business managers, a group of politicians, and even a group of world leaders! The next time you observe,  engage with, or simply watch media content of a group of people, have some fun deciding what percentage are in  the ‘problematic’ category. It can be fun and therapeutic…but be warned, it can also be depressing if it’s a group of politicians…

AI – A ‘Macbeth Moment’?

The Badger was browsing in a shop when Hubble Bubble (Toil and Trouble) by Manfred Mann featured in the piped music. It struck a chord with the recent warnings by JP Morgan’s CEO, the Bank of England, and others, that an AI bubble could pop. Later that day, while clearing a cupboard, the Badger found his old school notes for Shakespeare’s Macbeth, part of the English Literature syllabus of the time. Scribbled notes about the three witches uttering ‘Double, double toil and trouble: fire burn and cauldron bubble’ caught his eye. The coincidental combination of the song title, these scribbles, and the AI warnings triggered some contemplation on the AI bubble.

During the dot.com debacle of the early 2000s, the Badger was a senior member of a UK, stock-exchange listed, IT services company. Such companies, investors believed, would benefit from the dot.com boom. The company’s share price thus rose ~tenfold before collapsing back to its original level when the market realised that dot.com companies were massively over-valued, and many had little real revenue let alone profit. For years following the crash, doing business in the IT sector was tough. The NASDAQ, for example, crashed from around 5000 to 1100 and it took ~15 years to recover. Many dotcoms disappeared, but the likes of Amazon, eBay, Google and others rose from the ashes to become the powerhouses of recovery. Having worked in IT throughout the debacle, the Badger’s instincts are alive to tech bubbles. Today they ring alarm bells.

Whether AI’s a market bubble that bursts, or a transformation that sticks, depends on whether company valuations are grounded in real, scalable, business fundamentals, or  speculative optimism. Either way, AI is unlike anything seen before, so when JP Morgan, the Bank of England, the World Economic Forum and others have some anxiety, then we should take note, especially as, for example, Nvidia, Anthropic, and OpenAI’s market values have risen many-fold in just two years. There’s unprecedented spending on computational infrastructure, massive bets on future productivity gains, and belief that AI will revolutionise everything. The actual return  on investment, however, has not been impressive so far. When the UK National Cyber Security Centre advises organisations to have plans to operate their business without access to computers following a cyber-attack, the hype of an AI dominated future seems a little questionable.

The Badger’s learned from his dot.com era experience that it’s prudent to be wary. If market valuations become detached from fundamentals, or the availability of computational infrastructure stalls, or the promised productivity gains for organisations don’t materialise, or geopolitically driven export controls cause disruption, then any AI bubble will pop triggering a huge domino effect. AI is facing a ‘Macbeth moment’. Witches making prophecies surround the bubbling AI cauldron uttering ‘double, double toil and trouble; fire burn and cauldron bubble’. In the play, Macbeth felt a sense of foreboding…as do more and more of today’s leaders….