The High Street, closed to traffic, was crowded with people for the annual Christmas Street Market. The numerous stalls selling craft items, festive decorations, food, and drink were doing good business. A group of ladies from Rock Choir sang songs and the smell of mulled wine hung enticingly in the air. Turnout was impressive. Everyone was enjoying themselves, especially after covid forced the market’s cancellation last year. Amongst the stalls there some booths where charities and campaign groups were drumming up support for their cause. One of these was manned by a millennial climate change campaigner who radiated enthusiasm. The crowd moved unexpectedly, and before he could take evasive action the campaigner engaged the Badger in conversation!
Their spiel was well-practiced. Fossil fuels are bad, the oil, plastics, and chemical industries are all irresponsible polluters driven by corporate greed, and people who travel by plane or car are killing the planet. The Badger had no appetite for a prolonged debate, so he pointed to the campaigner’s iPad and to heir colleague listening to music on a smartphone and politely said, ‘You should be looking at your own digital pollution’. Movement of the crowd enabled the Badger to move on before the campaigner, slightly taken aback, could respond.
The Badger’s interest in digital pollution was heightened recently by both reading some articles (e.g. here, here, and here) and getting frustrated at a recent surge in irrelevant emails and ‘you might like’ social media content all of which just got ignored and deleted. Every email, every interaction with the cloud, every search of the internet, every stream of a song or film, every social media post, every piece of online commentary, argument, misinformation, disinformation and propaganda, and every piece of digital advertising and marketing, not only comes with an emissions price, but also pollutes our well-being – as neatly articulated here. Digital pollution is real; it has an emissions footprint and an insidious effect on our psychological well-being by affecting our emotional and intellectual capacity. On both counts this is worrying because emissions from building, delivering, and using digital technology already make up 4% of global emissions and some are predicting an eight-fold rise in data traffic by 2030.
Our digital world has many benefits, but it comes with a form of pollution that’s much less obvious than the oil slicks and plastic flotsam we can readily see. Every interaction with data and online content comes with an emissions price and an insidious impact on how we think, feel, and behave. Just keep this in mind every time you use email, search the internet, and use online services and social media. Young campaigners at Christmas Markets should have digital pollution higher on their agenda. If it’s ignored, then in years to come their children and grandchildren will inevitably blame them for inaction on all of its polluting effects.