It’s ‘Black Friday’ in the UK on Friday and High Street and online businesses are marketing their ‘epic deals’. This year the Badger’s received a plethora of email notifications from organisations warning to be wary of online shopping scams as ‘Black Friday’ approaches. One from a UK bank has the opening line ‘Did you know that 70% of online shopping scams start on social media?’ Yes, the Badger already knows this. It’s just one of many facts about social media that illustrates that diligent wariness is necessary when using these platforms.
Today the public feel uneasy about the world which is the most unsettling and unstable it’s been for decades. Global tensions abound. Politics is highly polarised. Economies are fragile. Conflict abounds. Shocks are more frequent. Power seems to rest with the handful of billionaires that dominate the digital world, and so on. Earlier this week, the Badger and a plumber friend chatted over a seasonal mince pie and coffee about factors that may have facilitated the instability the public observes. The internet is to blame, the Badger’s friend suggested. However, we dismissed that and decided instead that while social media can’t be blamed for all the world’s woes, it has certainly played a part.
We concluded this because social media platforms often say they are ‘free speech zones’ while simultaneously curating communication to protect their own business models. They are, after all, not democracies but huge, controlled, money-making ecosystems where the primary liability for what’s posted rests with the poster, not the platform. The persistent misinformation, disinformation, and offensive, inflammatory, and deceptive material that can often be encountered on them polarises opinions and facilitates scams from any part of the globe. The US President’s suing of the BBC, we decided, simply illustrates that there’s one rule for social media and another for everyone else. Why? Because the platforms often provide equally reprehensible edited videos that appear to go unpunished. Many will disagree, but we decided that social media has poisoned attitudes and thus contributed to fuelling an unsettled world.
The message here is not that social media is completely bad. It’s simply a reminder to understand their underlying business model and to think carefully about what you post or view. Think about whether your social media interactions are contributing to the very unsettled and disrupted world we are currently experiencing. Remember that these platforms are not the bastions of free speech that many would have you believe. Free speech, at least here in the UK, existed long before the advent of giant money-making social media platforms. Finally, take care when shopping online for ‘Black Friday’. Be wary of ‘limited time’ or ‘selling fast’ offers from organisations with social media profiles that don’t seem right. If something looks too good to be true, then it’s probably not what it seems…