Consequences…

The UK’s recent announcement about banning social media for under-16s initiated many media interviews with younger teenagers. The Badger found one TV news interview with a teenage girl to be a great illustration of how social media has changed childhood. The interviewer asked how many hours the girl used social media at the weekend. The answer was ‘9 hours’. The interviewer then asked the girl what she would do without access to social media. The answer was ‘Stare at the walls’. These answers say a lot about the impact of social media on children, and about modern society as a whole.

When there are digital technology advances, there are always consequences. In fact, in life, to quote Robert Louis Stevenson, ‘everybody sooner or later sits down to a banquet of consequences’. Many years ago, one of the Badger’s peers, a forthright and polarising individual, was promoted to CEO. On chairing their first leadership team meeting, they delivered decisions and instructions that most attendees felt were seriously flawed. The new CEO, however, was adamant that they knew best and that they didn’t care about the consequences. The Badger recalls thinking that this was pure dictatorship rather than leadership! Over time, the consequences caught up with the CEO, and they were abruptly and rather predictably exited from the company. Thinking about the consequences of decisions before embarking on a course of action is always wise in any leadership role!

The Badger learned early in his IT career that there are always consequences from tech advancements, and that some consequences can be unwelcome from an economic, employment, and capability perspective. For example, a couple of decades ago tech advances enabled a drive to move software development and IT help desk and support services offshore to lower cost countries. As a result, on-time software delivery became less reliable, IT service quality for end users dipped, customer confidence and relationships wobbled, programming diminished as a career path for onshore software engineers, and onshore capabilities became diluted. Things have changed since because the consequences have had to be addressed.

Today, social media and AI are obvious examples of tech advances with unwelcome consequences. Over 40 years ago, Steve Jobs memorably said ‘There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent’. The Badger thinks if Jobs were alive today then he would say the same thing with the word television replaced by either social media or AI. The Badger thus thinks ‘Consequences’ is a good candidate for the 2026 word of the year covering both tech and the world more generally. After all, you don’t have to look far in today’s society to see that the world is having to deal with many, many unwelcome consequences of policies and actions…

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