Those who work in the technical, development, and delivery aspects of the IT industry are highly skilled, productive people often with a STEM-subject background. While some have natural ‘sales’ personalities and attributes, most prefer to focus on their project tasks rather than spend a lot of time interacting with clients. When they do, however, interact with clients, being on the alert for potential new business leads is often not high in their consciousness during their interaction. The Badger fitted this bill early in his IT career, until a senior client visited the large software and systems integration project he was working.
The Badger’s company bosses arranged for the client and their entourage to spend a whole day with the project. The Badger grumbled because his teams were under schedule pressure but the grumbling, of course, fell on deaf ears and the visit went ahead with the client’s entourage meeting the software, systems, and test teams throughout the day. The visit ended with a client feedback session involving the Badger’s bosses and others from within the project. The senior client was rewardingly positive and asked the Badger’s bosses the following:
‘Your techies and delivery people are impressive and ooze knowledge, skill, and commitment. Talking to them has emphasised that your company not only has strength in depth but was also the right choice for this project. However, why do we only see people with account, business development, or sales titles when we want to discuss some of our wider business pains? If we saw and more routinely interacted with those from your engine room, then you would probably win more work from us’.
This opened the Badger’s eyes to the latent power of techies talking to clients and the under-use of the company’s engine-room community in identifying potential leads for new business. The number of staff in this community was much greater than those in formal sales, business development, and account management roles, and so it seemed obvious that more engagement between client and company technical and delivery staff would benefit relationships and growth for the company. It also struck the Badger that talking to clients was good for the personal and career development of even the most introvert techie. The client’s words also highlighted that engine-room staff are not only the cornerstone of a company’s reputation, but also a powerful force that can influence a company’s ability to generate new business opportunities.
Ever since this feedback session the Badger has encouraged techies to recognise the power of talking with clients and to be attuned to identifying potential leads for additional business. Today wise companies encourage this dynamic routinely, because if they don’t then their competitors will be reaping the benefit of stronger relationships and better business growth.
