Describe the dynamics of today’s digital world in one word…

Would you find it easy or hard to describe the dynamics of our modern digital world in one word? Would one word immediately come to mind, or would you need time to think before deciding? Rather than decide yourself, would you prefer to converge on a word via a group discussion? What would your word be? An ex senior civil servant, in their eighties with a razor-sharp mind, asked these questions in a recent conversation. The Badger took the easy option, answered ‘don’t know’, and we moved on to other things. The questions, however, have bugged the Badger ever since, and so as Storm Eunice buffeted the windows, he settled in his study listening to a playlist of favourite music to decide his answers.

The answer for the first question was ‘it’s hard’. In fact, it took much longer than expected to decide on one word to answer the last question. The answers to the second and third questions came quick and were straightforward. They were, respectively, time to think rather than spontaneity, and deciding for himself rather than potentially succumbing to  groupthink’. The word the Badger ultimately converged on as the answer to the last question was ‘Creep’.

The word has enormous breadth. In materials technology, ‘creep’ is the movement and permanent deformation of a solid under persistent load ultimately leading to failure. Glaciers and lead on church roofs are simple illustrations of the phenomenon. ‘Scope creep’, when requirements drift away from agreed baselines due to client pressure and poor controls, is well-known to those running businesses, projects, programmes, or service delivery. This kind of ‘creep’ often leads to financial problems, commercial disputes, and serious delays. And then, of course, ‘creep’ is sometimes used to describe people who are unpleasant, untrustworthy, insincere, or are just plain odd in their habits, interests, and behaviours.

Creep’ seems a more realistic descriptor for the dynamics of our modern digital world than the word ‘change’. For example, our insatiable demand for resources and fossil fuels is producing creep deformation of aspects of our planet to the point of crisis and questions about our sustainability on it. Additionally, digital innovation and fast technological advancement represents a persistent stress on businesses, governments, and the public producing the erosive creep of personal privacy to the point where societal rupture is a risk. Similarly, the need for social media platforms to keep people engaged and active is causing the creep of fact, news, and sensible debate into just disinformation, misinformation, abuse, and entertainment fuelling growing distrust and antipathy. ‘Creep’, of course, can still be used to describe some people, and it seems particularly apt today for politicians and so-called elites!

Oh, and ‘Creep’, by the way, is a great song by Radiohead! What would your one word to describe the dynamics of today’s world be?

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