Everyone is a salesperson…

One day, early in his IT project delivery career and during a meeting considering a meaty problem threatening his project’s progress, the Badger’s phone rang. The call went unanswered. The caller, the Badger’s line manager, left a voicemail asking for a call back. On returning the call, they explained that business with a new client was being developed, and that they wanted the Badger to visit the client with one of the sales team to help the client understand the company’s delivery credentials. The Badger grumbled, but the only acceptable response was to agree.

A couple of days later, the Badger and the salesperson met for the first time in a coffee shop an hour before the client meeting. The salesperson confirmed that the objective of the meeting was to build client confidence in the company’s technical and delivery capabilities, and, if asked, to provide an insight into delivering complex projects and programmes from personal experience. The client meeting proved positive and friendly, and afterwards the Badger returned to his project satisfied with how things had gone.

Two days later, the salesperson called to tell the Badger that he was sold to the client to run one of their major programmes commencing the following week! A fuming Badger immediately rang his line manager and angrily questioned their and the salesperson’s integrity. Clearly taken aback and embarrassed, the line manager was adamant that there had been no intent to sell the Badger to the client. Their annoyance with the salesperson was extreme and they divulged that there’d been previous issue with the individual over-stepping their authority. Things were resolved quickly. The line manager demanded an explanation from the salesperson who simply said they’d capitalised on ‘an immediate and irresistible opportunity’ that had arisen after the meeting. They left the company a month later, but the incident bolstered the Badger’s negative view of salespeople at the time.

The Badger’s project completed a few months later, and the line manager assigned him to a role in his business management team. During this assignment, the Badger learned that most salespeople are professional, focused, hardworking, and have high integrity – just like delivery people – and that siloed functional mindsets were counterproductive because everyone works for the same company. The Badger also learned that delivery people at all levels of experience should never think they aren’t also salespeople, and that recognising potential business opportunities must be an essential part of their psyche. Business opportunities present themselves to people in all positions, not just to a dedicated sales team, and a company will succeed more when people recognise these opportunities and feel empowered to take some action, even if it’s just telling the sales team! The old cliché ‘everyone’s a salesperson’ isn’t just a mantra, these days it’s a truism in both our personal and work lives.

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