The Badger yawned while furtively browsing emails and newsfeeds on his smartphone. As he sat in the large audience at the annual company senior management conference, little attention was being paid to the speaker’s presentation. A playful dig in the ribs from an adjacent colleague prompted the Badger to pay more attention, even though many others were disengaged and using their digital devices too. Anyone who’ve attended many gatherings of this type then you’ll recognise this dynamic. If there’s nothing in the speaker’s delivery or their sides that’s interesting or memorable then large tracts of the audience will disengage and take away little that leaves a lasting impression.
A chance discussion with a young graduate recently made the Badger appreciate more not only his own diverse experience of giving presentations, but also just how much this diversity had instilled a natural awareness that engaging the audience is essential when presenting. It doesn’t matter if the subject matter is dry corporate messaging, scientific or technological, or business or project related, if the presenter doesn’t make an impression with the audience, then the presentation’s impact will be minimal. This doesn’t mean that everyone has to be a showman! It just means understanding your audience, playing to the strengths of your personality when you speak, telling a story, using methods and techniques that keep your audience interested and engaged, and ‘reading the room’ and adapting in real-time when you speak.
The Badger’s first presentations, many years ago, were of scientific research papers to audiences that contained academics, experimentalists, and specialist business professionals, at national and international symposia. Over the years since then the Badger’s given many presentations in both intimate and massive venues to university students, IT sector project and programme teams, business unit gatherings, clients, industry conferences, and, yes, company senior leadership conferences. There were some training courses along the way but learning the ways of holding an audience’s attention came mostly from being on his feet in front of the physical crowd. That’s why the Badger often uses humour, props, pauses, gestures, and demonstrations whenever he can because they not only grab the audience’s attention, but also create memorable talking points long after the presentation has ended.
When the Badger said this during the discussion with the youngster mentioned above, anxiety quickly spread across their face. Why? Because later in the summer they are presenting in a large auditorium to a sizeable physical audience. This fills them with dread, because they’ve only given presentations to virtual audiences using tools like Zoom since graduating. They’ll be fine with a physical audience if they focus on keeping them engaged. The adrenaline and buzz from ‘live performance’ in front of a physical crowd will get them through, whet their appetite for more, and provide personal development beyond that gained from their virtual world experience to date.