With every generation comes change…

With every generation comes change! Society evolves. Every new generation grows up in different conditions to those when their parents  were young.  Every new generation rails against the actions and decisions of older generations. Every new generation thinks they know best and wants to change the world, and every older generation thinks younger generations are feckless, frustrating, and irritating – just look here, for example. These may be sweeping generalisations, but they convey a truth and an uncomfortable reality.

Every new generation grows up in a society whose norms are challenged or changed by new technologies of one kind or another. It’s been the same for centuries. Anyone born in the last 40 years, however, has grown up in one of the most disruptive periods for society ever.  Just in the last 20 or so years our global population has exploded, increasing by around 30%, the population of urban centres has risen by ~60%,  the internet has changed the way everything is done, mobile phones have become a necessity and nearly everyone has one, and social media has taken over.  Every generation thinks it’s making society better, so is society better for those born since the 1980s who have been riding the Information and Digital wave?

The Badger’s found that when people are asked this question, No is the dominant answer!  Ostensibly because of a perception that two vital commodities in society – trust and privacy – have declined, with broadcast and online news media, and the social media platforms like Facebook and Twitter being mentioned as to blame. News organisations with a reputation for unbiased reporting are seen as being thin on the ground, and social media platforms are seen as an uncontrollable digital wild-west.

One person bravely claimed that the behaviour of those born since the 1980s and social media had already put society into a downward spiral. Their justification? Simply that anyone whose first reaction to anything was to reach for their smartphone, create a video, and immediately upload it to social media had lost the plot. A brave view indeed in these turbulent days.  The person is, of course, from the older generation and perhaps resonates with the first paragraph above.

The Badger’s view is simple. Change driven by disruptive technologies is painful and produces downsides as well as benefits. There’s little doubt that distrust is rife in society today, that privacy is fast becoming an alien concept even with GDPR, and that a finger must point to the media, the internet, and social media for some of this.  Just as in life, however, there are no magic bullets and no one has a monopoly on being right. One thing, however, is certain. The attitude, behaviour, and use of digital tools and platforms by our younger generations is creating the society that their kids will definitely rail against!

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