Fuzzy information? Still make decisions…

Twenty years ago on the 7th July 2005, four suicide bombers targeted London’s public transport system during the morning rush hour. At 8:50am three bombs detonated within 50 seconds of each other on Underground trains at Aldgate, Edgeware Road, and Russell Square, and a fourth detonated an hour later on a double-decker bus in Tavistock Square. Almost 800 innocent people were injured and 52 lost their lives. The Badger remembers that day clearly. At the time of the bombing, he was attending a UK leadership meeting in his firms Great Marlborough Street office completely oblivious to unfolding events.

The UK CEO had started the meeting at 9:30am even though the UK Sales Director was absent and hadn’t called to say they’d be late. They eventually arrived at 10:20am,  perspiring heavily having walked from Waterloo because no Underground trains were running. They said ‘Something serious is happening. There’s sirens everywhere, the Underground isn’t running, and mobile phone networks aren’t working’. The room’s TV was tuned to a news channel, and everyone present scanned the internet, tried their Blackberry devices, and looked at their corporate emails for information. No one could connect to a mobile phone network. When news of the Tavistock Square bus explosion appeared on the TV  there was instant recognition that the meeting could not continue, not least because Tavistock Square was just a 4-minute walk from the company’s main London office housing some hundreds of staff.

The Badger, the company lead on business continuity crises, activated the company response to the unfolding event. The meeting room became a rudimentary crisis management centre. It’s tools were just a conference phone, laptops providing access to corporate email, the news channel on the TV, and Blackberry devices with, at best, intermittent mobile network connectivity. The Badger and a subset of his colleagues spent the next 10 hours in the room dealing with a maelstrom that involved monitoring the terror incident, mobilising business continuity contacts and processes, establishing the well-being of staff and visitors to the company’s London offices, ensuring the continuity of projects and services, making and communicating clear decisions relevant to clients, verifying the continuity of business operations, and dealing with the needs and well-being of staff.  

It was an intense day full of fuzzy, confusing, and often conflicting information. For the Badger and his colleagues, the experience reinforced the importance of having cool, unemotional heads to make decisions during crises, especially when information is highly fluid. It also reinforced that fuzzy, confusing, or conflicting information should not be used as an excuse for prevaricating on decision-making when there’s overwhelming pressure. Make a decision, move on, and change it if better information emerges was an important dynamic. We eventually went home exhausted having made many more good decisions than bad. It hadn’t been the routine day in the office the Badger had expected. It had been truly unforgettable….

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