If a student says they intend to develop a career as a social media influencer on TikTok, Instagram (and other platforms), and they ask your opinion on their intent, what would you say? The Badger was put on the spot and asked this question during a discussion with a sizeable group of University students midway through their degree courses. Most in the group were studying various flavours of science, engineering, computing, or IT-based subjects. So, what did the Badger answer?
Well, to create a little time to marshal his thoughts, the Badger asked the group to raise a hand if they thought being a TikTok or Instagram influencer was a career path that needed a degree-level education? Only two students put a hand up. A couple commented dryly that most social media platform influencers had little underlying talent or expertise and were focused on their egos and gaining celebrity, notoriety, and money rather than something beneficial for today’s world. That’s harsh, but it’s an understandable perspective. Whether we like it or not, however, becoming a social media influencer is the aspiration of many young digital natives because it’s seen as an easy and convenient way to generate an income.
So, is being a social media influencer a real career path? Many believe so, ostensibly because some with that label make considerable sums of money through brand partnerships, sponsorships, advertising, and selling merchandise. They also perceive that influencers don’t need high educational qualifications although they must be adaptable and adept at analysing trends and staying relevant as audience preferences change. There’s no doubt that some influencers have skills in content creation, marketing, and audience engagement, and a natural charisma, and flair for storytelling, but the reality is that only a small percentage succeed in making a reasonable living from their efforts. Like in any career, success as an influencer on the likes of TikTok and Instagram requires some competence and skill, and so it would be foolish to suggest that being a social media influencer is not a legitimate career path in today’s world.
The Badger was thus careful when answering the student’s question. He simply communicated the advice given by his father when the Badger was first deciding to further his own education at University, namely ‘Get the best education you can in a subject you enjoy and are good at. Don’t pre-suppose how you’ll use that in the future because life has a habit of taking you in unexpected directions’. The students thought this was wise counsel because none of them thought they would secure jobs directly relevant to their degree subject. That’s a shame, but ever that’s been the case. They unanimously concluded that if you intend to have a career as a social media influencer, then it’s prudent to get the best education you can first.
