London, millennials, a stag night, and immersive television…

The Badger spent last weekend in London attending a stag night.  Our party of 8, mainly millennials, had a great time without succumbing to a drunken stupor. The weekend featured a crazy golf competition, a great meal, a stay in the Hard Rock Hotel, a bowling competition, and many wide-ranging discussions during the quieter times. Although the Badger was positively geriatric compared to his millennial companions, he gained much respect by doing well in all the competitions!

The members of the group came from different backgrounds and parts of the country. Bonding was helped by the fact that it was everyone’s first stay in London since the start of the pandemic. Although initially apprehensive, we all relaxed when it was clear that all venues were applying covid-safe procedures rigorously, and that most people everywhere were complying with government guidance. It felt strange, however, to see that millennials were by far the dominant generation on the streets and on public transport, and also that no one gave the groom – dressed as Star War’s C3PO – a second look as he walked along Oxford Street! 

Spending a weekend with a group of millennials having a good time proved strikingly educational for the Badger. This is a generation whose lives have been impacted by a global financial crisis, a global virus pandemic, and enormous advances in digital technology.  Most of them don’t remember a time when they received a sensible interest rate on their savings. Most depend completely on their smartphone and use gaming or Netflix for entertainment rather than television. Most use social media heavily, only shop online, expect things to happen fast, and use cash minimally.  Over the weekend everyone used contactless payment for public transport and even to play air hockey in an arcade at one of the activity venues. Smartphones were used to order and pay for full English breakfasts at a table in Wetherspoons, at a fifth of the price for breakfast in the hotel. This is a generation of digital natives who know that continued rapid tech advances will dominate the rest of their lives. 

During one discussion that morphed from the limited success of 3D TV over the last decade, most in the group believed that television will shortly become immersive using virtual reality technology derived from gaming. Time will tell, but it’s a brave person that says they’re wrong.  It was discussions like this that made the Badger thoughtful on the way home. London’s Oxford Street is cleaner, the buses are hydrogen powered, many shops are empty, but the multitude of American Candy stores and the small number of the Badger’s generation out and about highlights that the world has changed and that millennials have the future in their hands. The Badger’s stag night companions were hungry to embrace every aspect of the digital future ahead.

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