Beware of the downsides of the ‘Bandwagon Effect’…

‘If you act too fast and don’t think things through then your mistakes will be difficulties long into the future’.  This is what the Badger’s father would often say if he thought someone was acting with haste or being overly influenced by a popular bandwagon. Three things caught the eye this week that somewhat obtusely reminded the Badger of these words.

The first was the lecture, reported here and here, by Jeremy Fleming, Director of the UK’s GCHQ. He warned of a tech ‘moment of reckoning’ and the real risk that the West might no longer be able to supply the key technologies on which we rely. He used Smart Cities and their threat to security, privacy, and anonymity, to illustrate his point. He also pointed out that it was decisions taken a decade ago that has meant the West has few companies able to supply the latest key technology components underlying 5G.

The second was English football’s announcement that it will boycott social media over the coming weekend in a protest over online abuse. Social media is pervasive and has been a concern to many about the voice it gives to the many undesirable aspects of human behaviour for a long time.

The third was the ad tracking spat between Apple and Facebook caused by the imminent arrival of Apple’s IOS 14.5 operating system which bakes privacy into its systems and could significantly damage Facebook’s ad network earnings.  This vitriolic locking of horns by two of the digital world’s money-making behemoths shines another light behind the scenes on how they make money from us all.    

So, why did these things remind the Badger of his father’s words? Because in a small way they are all a manifestation of the downside of the ‘bandwagon effect’ which has spurred the digital world on over recent decades.  Social psychology tells us that people tend to align their beliefs and behaviour with those of a group, and this has certainly been evident with the growth of big tech and social media companies over the last 20 years.  When people see others adopt a product, service, or technology, then they think it must be good – or at least acceptable – and so they jump on the bandwagon!  Even IT outsourcing and offshoring have not been immune to the effect. When jumping on a bandwagon, the downsides of doing so emerge much, much later. One way or another, the three items that caught the Badger’s eye illustrate this point and also the dangers of having acted too fast years ago without thinking things through properly.  

Today’s younger generations are not immune to the ‘bandwagon effect’, which is why the Badger takes every opportunity to echo his father’s words. They should learn lessons from the past and especially that it is often perilous to act fast because mistakes will emerge long into the future and not be correctable.     

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