‘Techlash’…’Backlash’…An inevitable part of the lifecycle of progress…

A copy of New Scientist from early 2018 caught the Badger’s eye while sitting in a waiting room recently. It looked out of place in the pile of well-thumbed healthy living, home, and gardening magazines, but it was much more interesting to read. As expected, it contained a plethora of interesting snippets on a variety of science and technology topics, but one short piece about ‘techlash’ – the growing disgruntlement with giant technology companies – struck a particular chord. The article may be 20 months old but it’s still relevant, as are similar Economist and Politico items of similar vintage.

Techlash’ continues. Today everyone has more awareness of the ugly side of tech from giants like Facebook, Amazon, Apple and Google and Chinese equivalents, and even more snail-paced European and US politicians are demanding tougher regulation and controls. None of this should be a surprise. Why? Because most things that are initially lauded to be good for business, people, or society eventually suffer some kind of ‘backlash’. Fossil fuels, plastics, deforestation, privatisation, globalisation, outsourcing and offshoring are cases in point. All have at some stage over the years been viewed as ‘good for business/society/people’ and have made helped raise living standards, but they’re now all subject to question or a ‘backlash’ of one kind or another.

So, what’s at the heart of this lifecycle of ‘progress’ followed by ‘backlash’? Human psychology. In particular, our herd instinct and desire for social conformity, as this short video neatly illustrates. We tend to go with the herd to stay safe, and when the herd gets spooked and changes direction for whatever reason then we do too!

The Badger returned the New Scientist to the magazine pile and then read a news item about AI and robotics on his smartphone. It made the Badger not only think about the Terminator films and the recent ‘I am Mother’ film, but also conclude that some kind of ‘backlash’ against AI and robots is inevitable in the future!

‘Backlash’ and ‘techlash’ are words that describe antagonistic reactions to problematic trends, developments or events. Such reactions are a response to a problem, and where there’s a problem there must be a wrongdoer to blame! So, who creates the problems that spawn any ‘backlash’ or indeed the current ‘techlash’? Look in the mirror and you’ll see the culprit. If we as individuals took more time to think, resisted the herd by being truer to our own feelings, instincts and beliefs from the outset, then the world will be a better place for everyone. The chances of that happening? Slim – because we are human.

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