Goodbye trusty diesel car, hello petrol-hybrid…

The Badger’s trusty diesel car is no more; it’s been replaced. It’s been a good servant over the last 14 years, but with more than 150,000 miles on the clock it had been in the end part of the standard reliability bathtub curve for some time.  The time had come for head to rule heart, and so a couple of months ago the Badger decided it was time for a change. That, of course, meant deciding on what type of newer vehicle the replacement should be.

The Badger approached the process systematically, and with disciplined objectivity rather than emotion as per instincts honed by decades in the IT industry. He set out his primary requirements and did some online research to establish a shortlist of potential vehicles. His primary requirements were similar to those when he purchased his trusty diesel 14 years ago, even though the automotive, social, political, technology, and economic landscapes have changed considerably since. The primary requirements were nothing fancy and likely typical of those of most private buyers. They revolved around price, running costs (including road tax and insurance), suitability for current and future family needs, quality and reliability. Brand, type of fuel, and digital gadgetry were secondary considerations.

One vehicle stood out during test drives of those on the Badger’s shortlist by meeting all his requirements. A good deal was done, Gary Numan’s Cars was the first song on the radio when taking delivery, and the Badger’s been driving an extremely low mileage, less than two-year-old petrol-hybrid for over six weeks now.  It’s essentially a well-engineered iPad-with-wheels, brimming with sensors and driver aids. It’s a revelation compared to his trusty diesel, and driving it is a constant reminder of how digital technology dominates our lives and will continue to do so for the foreseeable future.

The whole process from valuing the old car, researching models that met requirements, arranging test drives, agreeing a purchase and making payment, and obtaining road tax and car insurance, involved online services which have been efficient, convenient, and secure. The hybrid technology and comprehensive digital driving aids, entertainment, navigation, and safety features make his replacement car a great and flexible package. A petrol-hybrid rather than a pure battery electric car was the right modern choice for the Badger. It represents the best of  both worlds and eliminates range anxiety and the need to plan long journeys around charging points. It’s a balanced and sensible compromise that comes with economic and environment benefits while avoiding the limitations and inconveniences of pure battery electric vehicles. While electric propulsion may be the future, pure battery electric vehicles will be usurped by fuel cells in the coming years. As for completely driverless cars, well, they are a long way off on UK roads, not because of technology limitations, but because people are people and they like to be in control when they are behind the wheel!

The bathtub and smartphone reliability…

If you’ve ever worked on a project that involves building a completely integrated system, or indeed a specific product involving the marriage of hardware and software,  then the chances are you’ve come across reliability engineering and the long-established bathtub curve.  If you aren’t familiar with the bathtub curve then this blog post gives a description of it in a ‘real world’ kind of way.  

What’s tweaked the Badger’s interest in reliability? Simple. Anger with a brand of smartphone. Just over 2 years ago the Badger purchased a new smartphone. Just before its warranty expired it gave up the ghost and wouldn’t charge. It was checked out under warranty and, as is often the norm these days, a brand new ‘n.1’ version of the device arrived as its replacement. This one, now slightly out of warranty, has recently decided that everyone the Badger calls, and everyone who calls the Badger, is a whisperer with a barely audible voice. Its grossly inconvenient, and there doesn’t seem to be a fix other than to return it to the factory who will probably just send out a new handset, again.

What irks is that there has been two fundamental problems with this brand’s device in just over two years – rather intolerable for a product that cost a significant sum.  At first the Badger thought he’d just been unlucky, until he came across a graph from a survey undertaken across smartphone brands by Which?  It shows that, on average, only 56% of smartphones are fault free after 3 years and only 14% are fault free after 5 years.  The Badger wondered if smartphone designers and manufacturers pay enough attention to reliability when engineering their products.  Of course, they will say they do, but is it really enough? If consumers pay hundreds of pounds, if not more, for a smartphone then isn’t it right for them to expect the average percentage fault free after 3 years to be higher than 56%?

The Badger is fully aware that a) obsolescence is likely to kick in before a smartphone really reaches the ‘wears out’ part of the bathtub, b) that with continuous hardware and software innovation in the smartphone market means fast obsolescence is just a fact, and c) that failure rates in most brands have reduced over the years. But the 2020 statistics for the global scale, use and importance of these small computers that provide everything in your pocket’ must surely mean the devices need the reliability levels of ‘critical infrastructure’. An average of 56% having faults after 3 years suggests that’s a long way off and the bathtub curve currently feels like it’s a completely horizontal line high up the Y axis from the outset!

There’s one final thing. The Badger will not be buying another smartphone from the brand that triggered the anger above. Customer loyalty has to be earned, and that means the product has to be fundamentally reliable.