Digital technology – the electronic systems and resources that help us communicate, work, play, travel, and live today – is everywhere. The Badger recently conducted an experiment, not one that meets the rigours of professional research, by asking those he’s met over the last week about what they thought of when hearing the phrase ‘digital technology’. A young checkout operator at a local store, for example, said social media, the internet, their smartphone and its apps, online shopping and online banking. That was pretty much a summary of all the responses from young and old alike. Why the experiment? Simply to test a perception that the general public associates ‘digital technology’ mainly with well-known mega global corporations and big brands. The experiment essentially affirmed that perception.
But here’s the thing. The UK has many medium-sized companies with <250 employees, many of which fall under the umbrella of ‘digital technology’. Such companies, many entrepreneurial family businesses, get little profile even though they are not only part of the UK’s economic bedrock, but also have digital technology which is used globally but invisible to the general public even though it touches them every day. The Badger knows, for example, of a company whose technology enables, controls and cures printed text and images on the packaging used for foodstuffs, medicines, chemicals, and even Christmas wrapping papers! It’s a global leader, employs <250 people, and it’s systems are built in the UK, installed worldwide, and managed and maintained from this country via the internet. It’s innovative companies like this that are crucial to our rhythm of life and the country’s success.
One of the Badger’s neighbours, who’s mid-career with children at school, is part of the leadership team at a different tech-centric, smaller company. While chatting recently, the Badger asked them how the recent UK budget would impact their company. ‘We’re used to challenges’ they said with a grin, adding that recruitment had been frozen, leavers were not being replaced, maximising automation had become the top priority, and work was being moved to lower cost offshore locations. They then added, ‘Now my pension pot is subject to inheritance tax, there’s little point in striving for more success or providing longer-term financial security for my family. I expect to leave the workforce within a decade to ensure I spend whatever wealth I’ve accumulated because there’s no point doing otherwise anymore’.
The Badger flinched. It seems a) that the recent budget isn’t a ‘budget for growth’ as far as smaller, tech-centric companies are concerned, and b) that the mindset and priorities of strivers in such companies is already changing. Has the UK government’s budget damaged this country’s smaller ‘digital technology’ companies and their employees’ desire to succeed? Time will tell, but the omens don’t look good…