A feature entitled ‘Where would we be without Google’ appeared on the IET (Institution of Engineering and Technology) website last week. It’s an insightful, entertaining article that takes a wry look at how Google (or more properly Alphabet) has become part of today’s critical infrastructure and why we must let it stay that way. The Badger nodded in agreement when reading the author’s words that the world created by Google should more accurately be described as the world that we – consumers, society, and legislators – have allowed Google to create. The Badger also sympathises with the feature’s conclusion, that for the sake of humanity Google must never be allowed to stop because nobody knows what might happen if somebody switched its services off. The consequences would be awful in ways that we haven’t envisaged.
Since every facet of personal, public, and business life involves risk, believing that Google could never be ‘switched off’ seems foolish, especially when big tech wields more power than governments, and global instability is on the rise. Switching Google off would be a digital earthquake that shakes the very heart of today’s connected world. Its likelihood may be low, but it’s clearly an identifiable risk and so it’s worth thinking about the impact if it were to happen? Do you know what the consequences would be? Do you know what you would do if you woke up one morning and Google wasn’t there? Probably not, because it’s doubtful that most people have this eventuality on their personal radar. To tickle your thoughts, therefore, here’s a brief sense of the impact if Google was ‘switched off’.
Our go-to source for answers, information, translation, scholarly articles, and academic papers (Google Search, Translate, Scholar) would vanish. A billion or more email inboxes, virtual meetings, and chats would fall silent (Gmail, Google Meet, Hangouts). Travellers and delivery drivers would become disoriented and wander aimlessly (Google Maps). Online collaborative work would grind to a halt and documents, spreadsheets, presentations, and critical business files would disappear (Google Drive, Docs, Sheets, Slides). Similarly, YouTube creators and viewers would lose their stage and access to content, smart homes would lose their brains, and thermostats, house cameras, and doorbells would lose connectivity. Marketeers and advertisers would find their strategies undermined, and businesses using Google Cloud would be disrupted. Your Android phone would need a new operating system. Just imagine the turmoil as you and a billion others try to adjust at the same time!
It’s unthinkable that Google would ever be switched off, you say. Maybe, but thinking about the unthinkable is at the heart of good risk management. What can we do to minimise the impact on ourselves? Well, the saying ‘don’t have all your eggs in one basket’ comes to mind. It’s as relevant today as it was before big tech dominated the world…
